This is what white privilege looks like at your workplace

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No matter how well-intentioned your company’s diversity efforts are, they will always fail to retain people of color until you eliminate your cultural bias toward white supremacy. For several years now, well-intentioned companies have been focusing ( with limited success ) on changing the ratio of the racial makeup of their companies. But even if a company manages to have more equal representation, people of color, and often specifically Black, Latinx, or Indigenous employees, still end up feeling like outsiders. Read Full Story

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How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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There’s no easy hack to allyship. Here’s what it really takes to support BIPOC

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The host of the Beyond Colorblind podcast says “although well-intentioned, many of these tips for allies are devoid of any substantive understanding of the process of self-discovery you have to go through before you can ‘show up’ in a more authentic way in the lives of your Black friends, family members, and colleagues.” “Hi Will, not sure you will remember me, but you were the first to teach me about white privilege in a way that made me understand it didn’t matter how disadvantaged my background, the color of my skin opened doors that were closed to BIPOC. I wanted to extend my gratitude for your gentle and thoughtful guidance. I hope you are doing well and staying safe during these unprecedented times.” Read Full Story

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Want more access to COVID-19 testing? Live in a white ZIP code

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White ZIP codes had one COVID-19 testing site for every 14,500 people. However, ZIP codes composed primarily of people of color only had one testing site for every 23,300 people. It’s no secret that African Americans and other people of color are disproportionally affected by the COVID-19 pandemic. If you’re Black or Latino in America, you’re more likely to die from the disease , according to a report earlier this month from the Brookings Institute. And now, a new analysis shows that Black communities, based on ZIP codes, are likely to have fewer testing facilities than predominately white ZIP codes do. Read Full Story

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Basic Reputation Management for Better Customer Service

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Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to …

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

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Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to find out. 1. Tailor content for B2B sales leads B2B content is brand and agency-focused, and …

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The world’s whitest white is here—and it’s coming to a roof near you

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The paint is capable of reflecting heat back into space. But the whitest paint in the world still isn’t a silver bullet to global warming. We already have the world’s blackest black —a color so dark that looking at it is like looking into a hole in the universe. Now, thanks to a team of scientists, we have the world’s whitest white—a reflective surface so efficient that it can send heat from your rooftop right back into space to save on your air-conditioning bill in the process. Read Full Story

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This is the biggest mistake people make with microagressions at work

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Racist microagressions can take place even when people have good intentions or view themselves as allies. This is the biggest way people mess up and what to do instead. Over the past few months, many organizations have responded to the racial reckoning we’ve been facing by taking a hard look at their organizational practices and figuring out how to reimagine a workplace where everyone—particularly people of color—has the opportunity to grow, develop, succeed, and belong. They’ve revamped their hiring practices, created employee resource groups, and overhauled the company’s code of conduct. Read Full Story

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How to Write an SEO-Focused Content Brief Your Writers Will Love

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Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions. Or how about this scenario? You’re a marketing director at a startup. You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you’re not always sure what to assign them. With little instruction to work off of, they produce content that misses the mark. The solution in …

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6 ways to manage Black employees with dignity and respect

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A diversity and inclusion consultant offers some tips to help white leaders manage Black, Indigenous, and people of color (BIPOC) in light of current events. You may have noticed your employees of color, especially your Black employees, have been a bit different this week. In addition to being the racial group most impacted by COVID-19 in the U.S., Black people are feeling the emotional toll of the police killing of George Floyd, an unarmed Black man, on May 25. This latest in a growing number of Black men and women injured or killed by law enforcement officers brought race relations in this country front and center as protesters fill the streets to express their frustrations with racial injustice and police brutality. Read Full Story

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