Lost your job? These are the groups you need to contact now

{ object.primary_image.title }}

As job losses mount, these are the types of people in your network who may be able to help your job search most. Over the past few weeks, unemployment skyrocketed and more than 22 million people in the U.S. lost their jobs, mostly as a result of the pandemic. Once the shock wears off, many will join the ranks of job seekers who are currently refreshing their LinkedIn profiles and poring over job ads. The smart ones are also taking a strategic approach to reaching out to their networks . Read Full Story

More

How consumers’ attitudes to advertising changed since COVID-19

{ object.primary_image.title }}

30-second summary: W e’ve hosted our latest Peer Network Briefing with Norm Johnston, CEO at Unruly, and Rebecca Waring, Global VP of Insights at Unruly, for an exclusive briefing about the changes in consumers’ behavior and what they mean for advertisers. Emotion is more important than ever in advertising. According to Unruly, happiness and inspiration work well right now making a difference in a time that negative messages are prevalent. It looks like only 2% of consumers think brands should pause all advertising. In fact, 21% of consumers want ads to include information about COVID-19. 49% of consumers are also expecting ads to make them feel warm or happy. One of the most important changes since COVID-19 is increased media consumption. This is a key change for advertisers when planning their tactics for the time being. There is an expectation from brands to adapt. If a brand is not adapting …

More

Why you need a mentor who’s younger than you

{ object.primary_image.title }}

The founder of keepwith details why it’s worth defying conventional wisdom about mentor/mentee relationships. A widely held misconception about mentor/mentee pairs is that the mentor must be older than the mentee. To identify the most possible prospective mentors in your network, you need to think beyond people who are older than you and consider your peers and those who are younger. Read Full Story

More

How to Find Instagram Influencers

{ object.primary_image.title }}

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse . There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel . There’s just no denying the power of Instagram in this social media age. As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers . So, how do you go about finding the best Instagram influencers for your marketing campaigns? Why You Need Instagram Influencers To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they …

More

Why building a muscle for uncertainty is the most important thing you can do

{ object.primary_image.title }}

If the pandemic has reinforced anything, it is that life throws us unexpected, life-altering curveballs. How we face these challenges will determine our long-term success, says this NYU leadership professor. Now that we have accepted how COVID-19 has forever changed the world of work, it’s time to accept how we need to change along with it. Our current uncertainty demands that we rethink everything from the way we network and job hunt, to how we meaningfully connect, grow professionally, and build cohesive corporate cultures without water cooler moments and “get-to-know-you” lunches. Similarly, with entire industries cratering, job security a distant memory, and life in the “new normal” anything but, mastering the new rules of work requires the ability to not only survive change, but thrive in it. Read Full Story

More

Advertising with a made-for-mobile mindset

{ object.primary_image.title }}

30-second summary: Advertisers need to review their approach to mobile advertising to not only ride the tide of ad blockers, but to provide a positive user experience that will make mobile users want to engage. Mobile users see little value in generic, sales-heavy messaging, they want mobile creative to tell an engaging brand story, mixing beneficial content with advertising to deliver an enhanced experience. At this time of global crisis, consumers are far more likely to engage with ads that tell a genuine story than with those displaying pushy and generic sales messaging. In addition to choosing made-for-mobile formats and telling a brand story, advertisers also need to ensure mobile ads reach users in the right context to engage. The number of unique mobile subscribers in APAC is expected to rise to over three billion by 2025 , when the region will account for half of all new subscribers globally. …

More

The Best Web Hosting Services (In-Depth Review)

{ object.primary_image.title }}

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly. That’s why I put together a list of the best hosting services of 2020 for you. So without further ado… The Top 7 Options For Hosting Your Website in 2020: Bluehost HostGator Siteground Dreamhost WP Engine Hostinger InMotion How to Choose The Best Hosting Service For Your Website: When it comes to the best web hosting services you have to look at various important factors. If you jump in too quick you might get into something that’s not suitable for your business. But don’t …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=1789, ajax_url='/api/hit/ajax/', hits='1')