This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

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Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this unprecedented time. In its survey of more than 300 healthcare marketers, Binary Fountain found… Read More » The post This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19 appeared first on Marketing Charts .

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How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19?

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Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of personal information in order to make those loyalty programs more relevant to them. Per a recent report [download page] from… Read More » The post How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19? appeared first on Marketing Charts .

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The Brand Takes Priority for CMOs

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CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this year. Here’s how marketing leaders are prioritizing capabilities and metrics right now. CMOs’ Most Vital Capabilities… Read More » The post The Brand Takes Priority for CMOs appeared first on Marketing Charts .

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COVID Forces Changes to CX Strategies

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With the changes in consumer behaviors brought on by COVID-19, marketing leaders appear to be feeling a resultant need to change their approach to the customer experience. According to new data [download page] from Isobar, a notable 85% of CMOs have changed their CX strategy to some extent since the global crisis. The study of more… Read More » The post COVID Forces Changes to CX Strategies appeared first on Marketing Charts .

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Biden and Trump have wildly different visions for healthcare in America

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Here are the most important elements of each presidential candidate’s plans for healthcare coverage, COVID-19, and the opioid crisis. While President Trump and former vice president Biden hardly talked about their healthcare policy at their two debates, both have a distinct vision for how healthcare in the U.S. should change. The two candidates are about as far apart as they can get on the subject. Below is a primer on their plans for healthcare policy, COVID-19, and the opioid crisis. Read Full Story

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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ER Doc and Brown researcher Megan Ranney on the surge of Covid-19

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In an exclusive interview, the front-lines physician talks about the state of the pandemic, how treatment has improved, and the need to acknowledge the sacrifice of healthcare workers. This article is part of Fast Company ‘s Lessons of Covid package, exploring some of the ways America has changed since the pandemic hit and what we have learned from it. Click here to read the entire series. Read Full Story

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The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native …

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3 in 5 CMOs Agree That Marketing Has Increased in Importance During COVID-19

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Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual time. This has brought about a shift in how marketing is viewed by companies, with some 62% of top marketers saying that marketing has become more important… Read More » The post 3 in 5 CMOs Agree That Marketing Has Increased in Importance During COVID-19 appeared first on Marketing Charts .

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