This is how inclusive Netflix’s original programming really is

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On the heels of its first-ever inclusion report for its workplace, Netflix is keeping that same energy by looking at how inclusive its content really is. Last month, Netflix released its first-ever inclusion report detailing where the company stands with having a diverse and equitable workplace. Now Netflix is keeping that same energy in analyzing its original TV shows and films. Read Full Story

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Netflix has revealed its 10 most popular original movies for the first time ever

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We also now have a good idea what the winning formula is for original content: be an action/thriller with a big-name star. Netflix, like many streaming services, has long been cagey about revealing specifics about its content. While Netflix and other streaming services will boast about their subscriber numbers, they generally keep information about what their subscribers are watching closer to their chest. Read Full Story

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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Disney Plus tops 94 million paid subscribers in surprise earnings report

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Disney continues to pour its energy and resources into building a formidable competitor to Netflix. Wounded on multiple fronts in the wake of the coronavirus pandemic, the Walt Disney Company continued its inevitable march toward a streaming-centric future over the last three months as it focused most of its energy and resources on building a formidable competitor to Netflix. Read Full Story

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

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He green-lighted Netflix hits “Love is Blind,” “Queer Eye,” and “Cheer.” Here’s how he picks reality TV concepts.

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For making Netflix a go-to platform for nonscripted shows including “Love is Blind,” “Queer Eye,” and “Cheer,” Brandon Riegg is one of Fast Company’s Most Creative People of 2020. In the first months of 2020, streaming giant Netflix began dominating yet another realm of content: unscripted original programming. Love Is Blind , a reality show on which contestants dated and got engaged without ever meeting each other face-to-face, spawned a fervent subculture of viewers online; docuseries Cheer propelled a tiny junior college’s cheerleading squad to national fame; and social media competition The Circle revealed the ways people connect and deceive each other on the internet. All three shows were created under Brandon Riegg, who founded Netflix’s unscripted originals and acquisitions division in 2016. “Because we had no precedent of what worked and what didn’t [at Netflix], we felt emboldened to take risks,” says Riegg, who allowed his producers to try …

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Consumers: Netflix Produces the Best Original Content

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TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page] from Hub Entertainment Research reveals that more than half (54%) of viewers ages 16-34 have signed up… Read More » The post Consumers: Netflix Produces the Best Original Content appeared first on Marketing Charts .

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First-ever report on the state of Black entrepreneurs in NYC reveals sharp disparities

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Analyzing America’s top high-growth sectors—healthcare, technology, and energy—shows that only a small fraction are owned by Black entrepreneurs. A new report from BE NYC and New York City’s Department of Small Business Services mirrors the disparity and challenges faced by Black entrepreneurs across the country. Although New York City’s Black population stands at 22% (1.9 million), only 2% of the city’s businesses are Black-owned, the first-of-its-kind report revealed. Read Full Story

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