The Building Blocks of Consumer Trust in Brands

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The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand has to do something wrong before they lose… Read More » The post The Building Blocks of Consumer Trust in Brands appeared first on Marketing Charts .

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