Analytics Consulting

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Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. They’re not getting the kind of value they need. That’s the good news. Most companies think their data is clean; that they’re making good decisions with the data they have. Most of these companies are wrong; they just don’t know it yet. This is why companies need analytics consulting. They don’t know what they don’t know. Today, I’ll show you how to find the right analytics consultant for your business. 4 Ways an Analytics Consultant Can Help Grow Your Business Many companies make the wrong assumptions. Using a tool like Google Analytics, clients think all they have to do is drop the tracking code into …

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Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

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Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll ultimately want to know how your page rankings were affected, and start to explore what you can do next. In this series of Daily SEO Fix videos, the Moz onboarding team takes you through …

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8 White Hat Strategies for Combating Search Engine Bias

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While you may view search engines as a neutral tool for querying, in actuality, search engines are created by company-affiliated individuals and operate much like any product. They’re designed to satisfy the consumer and financially benefit the producer. Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results. Google, in particular, intervenes algorithmically to remove spam results that the search engine believes are useless to the consumer. While it is arguable that less spam is a good and welcome thing, what happens if Google deems your site spam? In addition to the removal of spam, Google is a habitual booster of massive corporations such as Amazon and Facebook. The rationale for boosting larger sites is not particularly nuanced. Big names can outperform small companies when it comes to SEO, and they typically offer a wider …

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How to Tell if You’re Shadowbanned on Social Media

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Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned). Accounts that are shadowbanned are put into a kind of invisible mode. In other words, they become a “shadow” that no one can see. In this post, we’ll talk more about what exactly shadowbanning is, and how you can tell if it happened to you. What Is Shadowbanning? Shadowbanning is when your posts or activity don’t show up on a site, but you haven’t received an official ban or notification. It’s a way to let spammers continue to spam without anyone …

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