Despite Inbox Competition, Marketers Confident in Email’s Effectiveness

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Email remains a mainstay for marketers. In fact, not only did the volume of emails sent out increase last year, but so did open rates. But, how effective is email marketing? The latest The State of Email Marketing report from Validity and Demand Metric takes a look. Despite the disruptions in society and marketing last… Read More » The post Despite Inbox Competition, Marketers Confident in Email’s Effectiveness appeared first on Marketing Charts .

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2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

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Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor. Open Rate The average… Read More » The post 2019 Email Benchmarks: Which Industries Performed Well, on Which Days? appeared first on Marketing Charts .

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Brand Awareness is Top of Mind in Email Signature Marketing

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Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a new report [download page] from Newoldstamp. Two-thirds (66%) of the more than 750… Read More » The post Brand Awareness is Top of Mind in Email Signature Marketing appeared first on Marketing Charts .

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Email Engagement Rates Stabilize After COVID Spike

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COVID-19 has had an effect on email marketing, and new data [registration required] from GetResponse indicates that response rates increased quite significantly during the first weeks of the pandemic. The analysis of active GetResponse customers (largely SMBs) with at least 1,000 contacts found that the average number of emails sent was high at the beginning… Read More » The post Email Engagement Rates Stabilize After COVID Spike appeared first on Marketing Charts .

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How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

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Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giveaways have long been used […] The post How to Grow Your Email Subscribers With a Facebook Messenger Giveaway appeared first on Social Media Examiner | Social Media Marketing .

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