This doula raised $3 million to build a digital platform for reproductive education

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With a $3 million seed round under her belt, Loom cofounder and CEO Erica Chidi is the rare Black woman to have raised more than $1 million in venture capital. After a stint in the fashion industry, Erica Chidi was looking for her next move. She had tried on a number of hats, from art curation to a culinary degree, but nothing stuck. When she started looking into nursing programs and learned about doulas, something clicked. “What I liked about it was doulas are like educators and advocates,” Chidi says. “One of my natural gifts is speaking and helping people understand things.” Read Full Story

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Malala Yousafzai launches her own production studio: ‘Entertainment can help us see what society should look like’

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The 23-year-old activist is partnering with AppleTV+ to create original programming through her new production company, Extracurricular. At 23, Malala Yousafzai already has a lifetime’s worth of accomplishments: She’s a world-renowned activist for girls’ education, has written several best-selling books, won the Nobel Prize, and launched her own foundation. But she’s also a newly minted graduate of Oxford University, trying to chart her course into adulthood. Read Full Story

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To better track your productivity, focus on your bandwidth

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If you feel like your time and energy are slowly slipping away from you, you may be overloading on commitments. A newly promoted client of mine was struggling with managing time and tasks. She felt like she could never get on top of her task list. She had missed several important deadlines that weren’t client-critical but caused issues for the rest of her team. She felt dejected and was concerned that she wouldn’t be able to get her arms around the new job . Upon looking deeper, though, we discovered that it wasn’t really about time management ; it was her bandwidth. Read Full Story

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This org wants to mobilize a new fighter in the battle against climate change: Moms

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Moms overwhelmingly care about climate change. Science Moms wants to give them the information they need to educate their kids—and become activists themselves. As a scientist, Emily Fischer understands the climate crisis. She’s an associate professor in the atmospheric science department at Colorado State University who studies wildfire smoke. But she also thinks about the climate crisis through the lens of being a mother, and sometimes those worlds collide, like when she was backpacking with her family in August and had to run from the Cameron Peak Fire, the largest recorded wildfire in Colorado’s history. Read Full Story

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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How Ad Council raised $407M in donated media for their mask campaign

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30-second summary: The Ad Council needed to create messaging about the benefits of wearing masks that resonated with people throughout the US. They faced several challenges including and extremely limited lead time for developing the campaign, constantly changing consumer sentiment about masks and COVID-19, and political and social upheaval which impacted their messaging strategy. Using an agile research platform, The Ad Council obtained consumer insight within three-five days, significantly reducing the typical nine-month lead time for obtaining data and deploying a new campaign. Intention or motivation was higher for the mask-wearing campaign versus other campaigns. It reached 70% of Americans and raised over $400 million in donated media support. Headquartered in Manhattan, The Ad Council is a nonprofit ad agency focused on creating social good campaigns and public service announcements (PSAs) in the US. The company has weathered nearly a century of change, upheaval, and crises—up to and including the …

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4 daily practices that foster emotional resilience

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Psychologists have been studying resilience for decades. Here’s what they’ve found. If you want to learn a thing or two about emotional resilience, just talk to entrepreneur Ash Ambirge , creator of the Middle Finger Project. She’s been looked down on because she grew up in a trailer park. She’s been fired from jobs she worked hard to land. She’s had her heart broken and her savings stolen on the same day. She’s spent more than a few nights sleeping in her car. Yet even after all that, she’s still standing. Read Full Story

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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