This company wants to bring NASA’s airless tires to your bike

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No more flats would save a lot of wasted rubber. While bicycling doesn’t produce any pollution, every time you get a flat tire while out on a ride, that rubber tube ends up in a landfill. By one estimate , riders in San Francisco alone throw out more than 100,000 tubes every year, enough to wrap the Golden Gate bridge 33 times. The SMART Tire Company hopes to make flat tires, and all that rubber waste, a thing of the past, with airless bike tires that use technology originally invented by NASA. Read Full Story

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Why these blue-wheeled bikes are taking Europe by storm

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Forget bike-share systems. The latest trend is a long-term rental service that fixes flat tires for free. The micromobility boom that’s flooded cities around the world with bike-share systems, e-bikes, and scooters has so far primarily offered mobility on demand. Step out of a downtown building or subway station, and an array of branded mobility options are just an app’s touch away. Go from point A to point B and leave the bike or scooter there for the next user to ride. Read Full Story

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E-bike too pricey? Subscribe to one instead

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Dance, from the founders of SoundCloud, is giving Berliners their own e-bike for $82 a month. We’re in the midst of an e-bike boom, particularly in Europe. More than 3 million electric bikes were sold across the EU in 2019 . Even during the pandemic, when overall VC funding is down , e-bike manufacturers have raised millions to capitalize on the growing demand for electric bikes. But one company, called Dance , isn’t betting on a future where everyone buys an e-bike. It’s offering an e-bike subscription service, instead. Read Full Story

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3 Critical PPC Lessons from 2020 for a Brilliant 2021

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The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time. The tumult of the past several months may be a hidden blessing. Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in …

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Editor’s test: These new leggings use NASA technology to keep you cool while you work out

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Ministry of Supply’s Joule Active Leggings are sturdy, slimming, supportive, and keep you cool while working out. Ministry of Supply—a clothing company known for performance-enhanced fabric tech (and one of our favorite masks )—recently added a high-tech version of a pandemic favorite into their lineup: the Joule Active Legging . The black legging features NASA phase-change material, fabric developed to keep astronauts’ suit temperatures at their most comfortable both on earth and in space. The leggings are made from a recycled poly blend and keep odor at bay thanks to a third-party-certified, zinc-based antimicrobial finish. In MoS’s family of versatile, smart apparel ( Carbon-neutral dress shirts! Self-fitting sweaters! ), the Joule leggings are a natural fit. Read Full Story

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We waste 1/3 of all the food produced in the U.S—here’s how to fix it

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A new site is compiling food waste data and food waste solutions. In 2019, more than a third of the food produced in the U.S.—worth around $408 billion dollars—wasn’t sold. While a small portion was donated, much of it went to waste. But by the end of the decade, the government aims to cut food waste in half. It’s a complex challenge, as waste happens at every step of the food system, from produce that isn’t harvested on farms to food forgotten in fridges. Read Full Story

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

More

3 Critical PPC Lessons from 2020 for a Brilliant 2021

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The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time. The tumult of the past several months may be a hidden blessing. Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in …

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NASA’s culture chief reveals how COVID-19 altered the agency

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Not only did NASA succeed in landing the ‘Perseverance’ rover on Mars, it did so while most of the agency was working from home. For Fast Company’ s The Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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How to Lower Your Company COGS

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Increasing sales isn’t necessarily the best way to improve your bottom line. A better solution may be to reduce your Cost of Goods Sold. Paying less to acquire the products you sell can result in higher gross revenue figures and bigger profits, even when the amount of product you sell stays the same. If you’re ready to make more money without selling more products, here’s a recap of COGS and specific strategies to lower expenses. A Quick Recap of Cost of Goods Sold (COGS) What Is Cost of Goods Sold? The Cost of Goods Sold (COGS) is all the costs of producing and acquiring the products you sell. You can separate COGS into two parts: direct costs and indirect costs. Direct costs are the expenses incurred when producing the products you sell. They include: raw material costs labor costs during production other production overheads the cost of wholesale products Indirect …

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