This centuries-old framework is surprisingly effective for making better decisions

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Ethical reasoning has been around for centuries. Having a framework for tough decisions could help you make more impactful moves in work and life this year. It’s been quite a year for tough decisions. Between defining work-from-home policies, recalibrating company values, and making personal choices related to the pandemic and our loved ones, current events have us all thinking more deeply about the decisions we make on both a professional and personal level. When we’re motivated to take action, but swimming in uncharted territory, what’s the best way to assess our options and make a decision? Read Full Story

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Terminus developed a TEAM framework that includes five elements—target, engage, activate and measure (TEAM) which looks at ABM as a B2B strategy, not a tool. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key …

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Best Agile Project Management Tools

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Running an agile team effectively is nearly impossible without the right software. But agile project management tools can make your life much easier. It’s the best way to collaborate with your team, manage changing tasks, and keep track of various projects at scale. In addition to the managerial perks of agile project management software, your entire team will benefit as well. These tools will make it easier for everyone to work efficiently, communicate, and meet deadlines. Recognizing you need to invest in agile project management software is only half of the battle. Finding the right software for your business and team is a different story entirely—which is why I created this guide. After extensive research and testing, I narrowed down the top five agile project management tools available on …

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5 simple steps to choosing the right software, every time

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30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The right software decision can drive your business forward. The wrong one could cost you significantly. Follow this simple 5-step plan to streamline the selection process, minimize risk, and maximize satisfaction. Don’t be afraid to seek guidance when negotiating a deal and finalizing contracts. We’ve assumed since the beginning of digital time that choosing the right software package is difficult. It doesn’t have to be. But it is critically important. If you’re a marketer, you may be choosing a full-on CRM system, or a more focused online listening tool. Whatever you need, the very future of your organization may hinge on how successful the selection process is. Chances are you’ve been winging it. If you’ve never done it before, you may not really know when to …

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

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This simple feature makes video meetings way more productive

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Video meetings should always take advantage of the chat function, which provides a newly collaborative way to get work done together. During this pandemic, we’ve learned that we can achieve intimacy by using video chat. Whether it’s colleagues working from home or friends and family socializing on the weekends, this once-in-a-century crisis proves that even when we are not physically together, we can still productively continue with our work and move our personal lives forward. Read Full Story

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You too can be a great innovator, if you just learn to work with this

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A researcher and entrepreneur says that innovators are much more comfortable making decisions under conditions of uncertainty than the average person. Madam C.J. Walker, born Sarah Breedlove, was America’s first female self-made millionaire . She pioneered a line of haircare and beauty products for people of color early in the 20th century, and the recent Netflix series Self Made details the story of this talented innovator and the challenges she overcame on the way to her success. Read Full Story

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring …

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