This app lets stores create a digital line to help enforce social distancing

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Just sit in your car or walk to a nearby park until it’s your turn, and you don’t have to worry if the other customers in line with you believe in social distancing. Instead of waiting in the long lines that stretch around your local grocery store during the pandemic—and hoping that the somewhat arbitrary six-foot rule for social distancing protects you from the customer coughing behind you—it may soon be easier to wait in a virtual line. A new app, SafeQueue , is designed to allow stores to manage the flow of customers digitally, so that customers can wait inside their cars or in a nearby park until it’s time to shop. Read Full Story

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Smart cameras will soon check if you’re social distancing and wearing a mask

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Companies are racing to build surveillance systems that can monitor indoor spaces for excessive crowds and unmasked people. Imagine pulling up to a supermarket and seeing a big red number on a digital sign outside. Instead of enticing you to come inside with sale prices or specials, this sign is estimating the amount of distance between people inside, suggesting that you stay away until the store is less crowded. Read Full Story

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This major grocery chain is testing fully contactless checkout—just walk out when you’re done

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Giant Eagle customers at some stores will soon be able to check out without even doing self-checkout. In an age of social distancing, the biggest challenge in shopping at a grocery store is waiting in line to check out. But a major supermarket is now beginning to experiment with contactless payment—the first grocery chain in the U.S. to begin using the tech after Amazon pioneered cashier-less retail. Read Full Story

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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What is App Store Optimization?

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With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)? App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your …

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

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30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

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