This app lets New Yorkers buy restaurants’ extra food at a big discount

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Too Good to Go helps route food that restaurants can’t use to people’s tables—not the trash. When the New York City-based grocery store Brooklyn Fare has fresh bread and pastries left at the end of the day, it now offers them to customers through a new app instead of discarding them. The store, along with around 200 restaurants, is using an app called Too Good to Go, which launched first in Copenhagen. Read Full Story

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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

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Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. Instead, we're sharing ideas and advice from the folks at Moz who've been finding ways to be helpers as we all navigate this new normal. Donate and shop For those who have steady income during this time of economic uncertainty, it’s more important than ever to support local businesses and charitable organizations. Many employers, Moz included, offer charitable donation matching to make use of as well. Food …

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What is App Store Optimization?

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With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)? App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your …

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2021 Local SEO Success: Expert Tips & Predictions

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Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh , Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local business owners broke down barriers to keep communities connected. …

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Best POS Systems

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Some years ago, POS systems were a luxury reserved for only big enterprise businesses. Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision. Our team has done the heavy lifting of reviewing dozens of POS systems in the market. We’ve also done the pricing, features, and critical support comparisons to determine what POS system is best for what. So, irrespective of your small business type – retail, restaurant, franchise, online store, etc., you’ll find the best POS system that’s right for your company below. The Top 5 POS Systems For Small Business Owners Square POS (our overall best) Shopify POS (best for …

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Department stores are dying. Could this shopping app replace them?

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The Yes is a shopping app that uses AI to give you all the variety of a department store with none of the headaches. Department stores have been on the decline for years, and now that the pandemic has emptied brick-and-mortar stores, they may die out entirely . But the concept of being able to easily browse different brands and products still resonates with many shoppers. A new app called The Yes is built to be a virtual department store. Read Full Story

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

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Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.” Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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This biotech pet food startup is growing chicken protein to make dog treats

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Vegan food isn’t always the best option for pets—but that doesn’t mean a has to die to feed them. While some “cultivated meat” startups work on the technology to grow steak and burgers to serve in restaurants in place of farm-raised beef, a startup called Bond is using biotech to satisfy a different palette: it’s animal-free chicken protein is going in dog treats. And there’s a possibility that cell-based pet food might make it to market faster than the versions designed for humans. Read Full Story

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