This $1000-a-month universal basic income program is designed to help foster youth survive

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California’s Santa Clara County will start giving cash to people transitioning out of foster care $1,000 a month to help them meet adulthood and its financial challenges—and hopefully serve as a gateway to a larger UBI program. In California, foster youth are able to stay in care until they turn 21. “At 21, you’re on the street, you’re emancipated,” says Supervisor Dave Cortese, one of Santa Clara County’s five elected supervisors. At that point, the transition into adult life can be tough. “Not to stereotype,” Cortese says, “but traditionally, it’s a cohort that would be overrepresented in clinical mental health problems, homelessness, and food anxiety.” A study conducted among transitioning Midwestern foster youths showed that 29% of the individuals had become homeless by age 23 or 24. Read Full Story

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

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This California city just ended chronic homelessness

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In January, 2020, Bakersfield, California, had housed nearly everyone who had been homeless for more than a year. Then they sustained it during the pandemic. Bakersfield, California, struggled with extreme poverty and homelessness long before the pandemic, and when COVID hit, the challenges in fighting those issues only grew. But in 2020, the city and surrounding county still managed to achieve a goal that few other communities have: It reached “functional zero” for chronic homelessness, meaning that long-lasting and recurring homelessness were essentially eliminated. Read Full Story

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying …

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

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Posted by MiriamEllis Image credit: Kenneth Leung , Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each …

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Introducing Fast Government, an exploration of innovation and talent in public service

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Don’t think of a career in public and private sectors as the “revolving door.” Think of it as cross-pollination of ideas from two interdependent worlds. Before he cofounded ride-sharing company Lyft, CEO Logan Green learned the intricacies of public transportation as a director on the Santa Barbara Metropolitan Transit District board. Venture capitalist Bradley Tusk worked as a communications director for Sen. Chuck Schumer and served as deputy governor of Illinois. Aerospace engineer Aisha Bowe says her six years working at NASA were “instrumental” to founding STEMBoard, a tech company that serves government and private-sector clients. Read Full Story

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Stimulus check update: IRS extends deadline to November 21 to help non-filers get their $1,200

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Even if you are homeless, you are still eligible for an Economic Impact Payment. If you haven’t gotten your $1,200 stimulus check yet, it’s likely that it’s because you are what is known as a “non-filer,” that is, someone who doesn’t need to file a tax return. This can be due to a number of reasons—mainly, you don’t make enough (or any) money to be required to fill out a tax return. Read Full Story

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Grocery store workers keep getting COVID-19, but have to fight their companies to pay for testing

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In Southern California, workers at Ralphs and Food 4 Less keep testing positive, but their corporate owners, Kroger, have changed the plans about who qualifies for testing. And the workers want a stronger plan in place as they put themselves at risk. In the past two months, grocery store employees have suddenly found themselves on the front lines of a pandemic. At a Ralphs grocery store in Hollywood, 21 employees tested positive for COVID-19, sparking protests by workers represented by the United Food and Commercial Workers union and calls for heightened protections. But after Kroger, which owns Ralphs and Food 4 Less, promised to test all 22,000 of its Southern California grocery employees, the union says the company has backpedaled, and will only test those with symptoms or who are in medical need. Read Full Story

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