They both work for Amazon. Their experience of the pandemic couldn’t be more different

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Conversations with two Amazon employees—one who works in marketing, and one who works as a Prime shopper—reveal the discrepancies in how different workers at the tech giant have weathered the pandemic. After living in New York City for more than a decade, Rob*, 35, didn’t think he’d be headed back to the suburbs. “I never thought that I would be moving home with my mom with no idea on what was next,” he says. But this unexpected reality hit at the end of summer, months into the pandemic, during which he lost his full-time job and started logging overtime hours at Whole Foods as an Amazon Prime Now Shopper. Read Full Story

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How to Use Amazon Posts to Promote Your Products

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If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. What Are Amazon Posts? Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Essentially, this is Amazon’s version of Instagram . Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. Your content is visible to shoppers on product detail pages, related product feeds, and category-based feeds. Amazon is presenting brands and businesses with an opportunity to market …

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A Starter Guide to Amazon Vendor Central

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Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

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Dump Amazon Prime and get groceries (and more) delivered same-day with Shipt and Instacart

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Skip Amazon Prime and get groceries, office supplies, homewares, and even clothes delivered same-day with Shipt and Instacart. As the weather gets worse and life gets busy around the holidays, you should consider purchasing a delivery membership to help check off one more thing on your to-do list. We recommend skipping Amazon Prime , and trying out Shipt and Instacart , two standbys in the on-demand category. Both services deliver essentials, groceries, and more to your home with the touch of an app, but are faster and more reliable than online shopping by mail, since they contact a local shopper in your area who picks up and delivers in your own neighborhood. Whether you’re looking for someone to pick up your groceries every week, need help hauling an 18-lb. dog food bag home, or need a last-minute ingredient for a recipe you’re in the middle of making, a grocery delivery …

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The 5 Best Amazon Marketing Companies of 2020

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Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? You’ll find the answer to that question and more in this guide. The 5 Top Amazon Marketing Companies in The …

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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Fear inside Amazon warehouses as workers face sick colleagues and mandatory overtime

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“Every time you walk through the door, you’re taking a risk,” says one Amazon warehouse worker whose colleague recently tested positive for COVID-19. “I mean, what’s more important, getting people’s things to them or your health?” Last week, Amazon announced that it would hire 100,000 new workers to handle the surge of orders fueled by the COVID-19 pandemic. Amazon founder and CEO Jeff Bezos framed the company’s role in the crisis as an essential public resource. “We’re providing a vital service to people everywhere, especially to those, like the elderly, who are most vulnerable,” he wrote in a post on the company blog. “People are depending on us.” To sweeten the deal, the company said it would raise its minimum wage from $15 to $17. “We hope people who’ve been laid off will come work with us until they’re able to go back to the jobs they had,” Bezos wrote …

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4 ways to start building quality business relationships that will advance your career

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Meaningful relationships take time, says this author and career coach. But with preparation, intention, and commitment, you can deepen the quality of your professional network. One Friday, I joined my regular video chat with my mentor, who has at least 20 more years of professional and life experience than I do. We’d been meeting for over two years, and while our conversations were primarily work related, we had gotten to know each other on a personal level too—we often talked about upcoming family trips or recently attended concerts (pre-pandemic). I was in the process of healing from a recent medical and emotional trauma, which I had shared with him weeks prior. This time, his video background was different; instead of his ornate dining room in the background I had become familiar with, it looked like he was in a large closet. I asked him about it. Read Full Story

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Three ways Walmart has created a better store

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The shopping giant has recently introduced multiple initiatives to earn 2020 Innovation by Design award recognition. Most people don’t associate Walmart, the original big-box store, with good design. But under VP and head of design Valerie Casey, who has worked at the world’s three most iconic design firms—Pentagram, Ideo, and Frog—that’s changing. “Hundreds of millions of people walk into a Walmart each week,” Casey says. “How do we convert [them] to more satisfied shoppers with digital tools?” Case in point: Ordering grocery pickup from Walmart is now a smoother process than getting grocery delivery from Amazon Prime Now. Walmart lets you add additional items to your order after checkout (Amazon doesn’t), and the company doesn’t increase its shelf prices for the convenience of pickup or delivery (which, during COVID-19, has allowed customers to social distance without paying premiums for service). Here are three initiatives that the company has rolled out …

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