These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences

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Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%) year-over-year (y-o-y) in January 2020, per Podtrac.com’s Top Podcast Publishers ranking. NPR was the top… Read More » The post These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences appeared first on Marketing Charts .

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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5 Points About the US Podcast Ad Market

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As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC’s latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year (y-o-y), with growth… Read More » The post 5 Points About the US Podcast Ad Market appeared first on Marketing Charts .

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17 Advanced SEO Techniques for 2020

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This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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Five problems with B2B content (and how to fix them)

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30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report. The overarching problem with content is that it must be part of a company-wide initiative that leverages internal and external resources, strategy, and intention or you risk creating an asset that does not contribute to company growth. Content is the fuel that powers both inbound and outbound marketing efforts. Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal …

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Cord-Cutting: Pay-TV Providers Experience 5.4% Y-O-Y Churn in 2019

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The top pay-TV providers in the US — representing about 95% of the market — shed a hefty number of subscribers again this past year, according to recent data from Leichtman Research Group (LRG). In 2019, pay-TV providers lost more than 5% of their subscriber base, considerably more than their losses in 2018. Not taking… Read More » The post Cord-Cutting: Pay-TV Providers Experience 5.4% Y-O-Y Churn in 2019 appeared first on Marketing Charts .

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Promotional Product Sales Plunge in Q2

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After more than a decade of constant growth, North American promotional product distributors have seen their sales dive at levels they haven’t experienced in the past. Fueled by the COVID-19 pandemic, promotional product sales dropped 44.4% year-over-year (y-o-y) in Q2 2020, per new data from the Advertising Specialty Institute (ASI). The drop in sales began… Read More » The post Promotional Product Sales Plunge in Q2 appeared first on Marketing Charts .

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

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Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising budgets and tactics, new data [download page, sample report] from WARC now predicts… Read More » The post Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year appeared first on Marketing Charts .

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