These pop-up kits turn kids into architects of their own playgrounds

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Follies promise to keep kids entertained during the quarantine, and long after. Chloe Varelidi, an architect turned toy designer, has created a kit that allows kids to build their own playgrounds. That might sound like a dangerous proposition, but the kit, called Follies, consists of 45 flat plastic shapes in bright colors that slide together to create whimsical, Memphis-like structures that kids can easily (and safely) put together themselves. After kids are done building their spaceship, castle, theater, or whatever else they’ve imagined, they can collapse their creation and store away the pieces until the next play session. They’re basically enormous building blocks that kids can actually climb into. Read Full Story

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Can design make your kids more civilized? These housewares encourage play—and manners

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The celebrataed Dutch architect Ben van Berkel has created a chair and dinnerware that are designed to help kids feel like equals in the home. Throughout his career, Dutch architect Ben van Berkel has designed stunning modern buildings, including the Moebius House in the Netherlands and the Singapore University of Architecture and Design . His latest project is at a much smaller scale. He has designed a children’s chair and tableware for the Italian brand Alessi . Read Full Story

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Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters …

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Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters …

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When there’s no optometrist for miles, this kit can still fill a prescription

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The USee Vision Kit—a winner of Fast Company’s 2020 World Changing Ideas Awards—helps aid workers in the developing world accurately fit people with glasses. In community centers and schools across Africa, Kevin White sets up tents and helps people in need access eyeglasses instantly. After an initial screening with an eye chart, the now retired Marine hands over his invention, the USee Vision Kit, which lets the patient turn a dial for each eye until they see clearly. After they pick out frames they like, White then finds the right lens in his kit and snaps them into place. It takes only minutes, and the eyeglasses cost around $5 per person. Read Full Story

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This cabin was an Instagram sensation. Now it’s being copied all over the U.S.

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A New York development in the woods is being franchised out like a burger stand—and one that has only become more appealing during the pandemic. Architect Drew Lang knows that not everybody can afford what he designs. Architecture—custom-designed homes, particularly—is expensive, and only a certain slice of the population has the money to commission their own personal design. But Lang wanted to create modern, architect-designed homes that could be purchased by people who aren’t mega-millionaires. So he bought some land, standardized a design, and built 26 of them . Read Full Story

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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6 Ways to Build Brand Authority With Content Marketing

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Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, there’s virtually no way you’ll become an authority. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. By building on-site content that provides this kind of value, you can …

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Face it, your kids will be home for a while. This $65 cardboard kit creates the perfect desk at home

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Four different kits encourage kids to reimagine their space—and serve a practical function as well. Parents are coming to terms with the painful reality that kids may not be able to return to school full time in the fall, given that coronavirus infections are spiking across the United States. Families are gearing up for the potential of many more months of homeschooling, which means creating designated spaces for schoolwork, desks included. Read Full Story

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The internet decimated creative industries. It’s coming for architecture, too

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So suggests Sweeten Founder Jean Brownhill, who thinks architects can save their industry by building their own platforms. Jean Brownhill is an architect and the founder and CEO of Sweeten , a service that matches people with major renovation projects to general contractors. She developed Sweeten while attending Harvard University’s Graduate School of Design as a Loeb Fellow in 2011 and is one of just 11 African-American female entrepreneurs in the United States to raise more than $1 million in venture capital. Here, she shares what she learned working as an architect at Coach, why architects should build digital platforms, and why creatives should “optimize for their obituary.” Read Full Story

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