These playing cards show gorgeous visions for what the world will look like in 2120

{ object.primary_image.title }}

From Mars colonies to a submerged Statue of Liberty, each card of this deck shows a different artist’s vision for the future. 2020 has been a year of unexpected twists and turns. With the COVID-19 pandemic ongoing and the disastrous effects of climate change worsening, it’s hard to picture what the world will look like in the next few months, let alone years. But a group of artists are already looking ahead to 2120. Across two decks of cards from Playing Arts, graphic designers and illustrators have imagined what the world will look like in 100 years. Read Full Story

Read Full Article on Fast Company

10 Strategies for Better Music Marketing

{ object.primary_image.title }}

The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the music industry is growing at a healthy rate and has been every year since 2013. By the end of 2023, global revenue is projected to surpass $65 billion . Not bad for an industry on its knees! Despite this, music is a notoriously uneven playing field. Huge names like Paul McCartney, Jay-Z, and Madonna have become multi-millionaires, or even billionaires, off the back of their success. For every superstar, there are tens of thousands of unknowns. Roughly 50 percent of artists tracked by online music analytics and insights provider Next Big Sound are considered “undiscovered.” …

More

How Brands are Using NFTs

{ object.primary_image.title }}

Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements is blockchain. That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market. Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. What Are NFTs? While they’ve been around for a couple of years, NFTs have recently become a hot topic (and even hotter investment). What are they, and how do they work? To understand non-fungible tokens (NFTs), we must first define the word “fungible.” If something is fungible, it can be exchanged for something of equal or similar value. A typical example would be fiat currency (and even cryptocurrency). It’s fungible because you can trade it for goods of an equal value. You can also trade it for another …

More

How COVID-19 is changing what movies and TV shows you’ll watch in 2021

{ object.primary_image.title }}

COVID-19 is reshuffling Hollywood’s deck, with small and light productions getting the green light and dark dramas getting shelved. On December 11, a film that feels eerily familiar will be available for your streaming consumption. Produced by action filmmaker extraordinaire Michael Bay, and released by STX Entertainment, Songbird is a dystopian-to-the-nth-degree vision of a world consumed by a virulent pandemic called COVID-23 (a mutant strand of the more familiar strain). Read Full Story

More

Look out, PowerPoint: Canva users are creating more than 1 million presentations every week

{ object.primary_image.title }}

The company’s design templates help people create everything from business cards to playful, interactive slideshow decks. Canva’s graphic-design templates help people create everything from posters and invites to business cards and web ads. The company’s core product is the increasingly flexible slideshow-maker Presentations, which now lets users edit slide decks on mobile devices (and optimize them for small screens); embed them with video, maps, and social media posts; and share them via live URLs. “We want to give presentations the interactivity that people have come to expect online,” says Melanie Perkins, cofounder and CEO. A new enterprise tool, released in the fall, lets companies set their own templates (with controls for colors, fonts, and logos), helping to maintain brand identity across large workforces. Today, Canva has more than 1 million people using its paid products, and more than 1 million presentations are created each week. Read Full Story

More

5 Unique Marketing Features of Vimeo

{ object.primary_image.title }}

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. Does Vimeo have any marketing potential, and is it right for your business? Or is it just another platform that will suck your time and offer no returns? Here’s what you need to know to figure out if Vimeo is right for you. What is Vimeo? Vimeo is a video-sharing platform that provides businesses and professionals with the tools they need to make, share, and market …

More

Apple Music Replay 2020: Here’s how to get your most-played songs of the year

{ object.primary_image.title }}

See your top-streamed songs on Apple Music for 2020—as well as learn how many hours of music you’ve streamed during the year. It’s the end of the year and tech platforms are beginning to roll out their annual recap lists. For some music streaming services, this means revealing what the top artists, albums, and songs were for the year—like Spotify’s Wrapped roundup does . Read Full Story

More

Play this simple game to build a better post-quarantine life

{ object.primary_image.title }}

What would you do if you won the lottery? This parenting podcaster says those dreams could help open our minds to a fresh new way of envisioning the future. Around the start of the new year, I was quarantining with my wife and 2-year-old son at the home of my in-laws. In an attempt to break the monotony of pandemic life, we had made the trek from our home in Los Angeles to Coon Rapids, Minn. for some quality time with my son’s Gaga and G-Pa. All in all, it was a pretty ordinary night. Our son had his pre-bedtime meltdown, exemplifying the full glory of the terrible twos in an attempt to avoid putting on his pajamas before passing out, and I then sat down with my wife and in-laws for our nightly game of 500 (a wonderfully addictive card game if you have yet to play it). As …

More

How Citi Commercial Cards is using conversational AI to improve CX

{ object.primary_image.title }}

30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders to speak with a representative for routine issues that could be effectively addressed digitally. A cross functional team at Citi evaluated AI chatbot provider, Interactions. Citi’s product, technology, operations and customer service teams worked closely with resources at Interactions to implement the tool. From the selection process for Interactions through the first live test call, the onboarding process took about 11 months. Currently the chatbot initiative is still a pilot program that addresses five simple issues with an automated agent. A key part of Citi’s CX strategy was to notify clients before rolling out the pilot program. Since the pilot …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=11575, ajax_url='/api/hit/ajax/', hits='6')