Editor’s pick: Uniqlo’s Heattech clothes are my secret weapon for staying warm, indoors and out

{ object.primary_image.title }}

All the layers you’ll ever need for less than $50 a pop. Maybe you’re excited about it, maybe you’re dreading it—but either way, colder days are on their way. Fortunately, with the right clothes, you can extend your outdoor time (read: socializing time) through the fall and winter—and without dropping hundreds on high-tech cold-weather gear. The key to staying warm as the weather cools is finding the right layers, which trap heat around your body. And no brand offers better and more affordable layers than Uniqlo, which carries two of our favorite secret weapons for fighting off chills: Heattech clothes and down puffer jackets. Read Full Story

More

This body scanner creates custom jeans that fit you perfectly

{ object.primary_image.title }}

Can made-to-order jeans cut down on fashion waste? Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in terms of fabric, style, and fit. Then it sends your unique pattern to a clothing factory, where they make you a custom pair of jeans, perfectly designed to fit your body. Read Full Story

More

The clothes we wear are about to undergo a wild digital revolution

{ object.primary_image.title }}

The way clothing gets made has changed surprisingly little over the years. But new advances are adding intelligence and customization to the process. Imagine an article of clothing that could tell your washing machine how to keep its colors from fading. Imagine a piece of clothing that could warm your body in the winter and cool it down in the summer. Imagine wearing clothes that weren’t designed last year, or last season, but yesterday, in response to that day’s buying patterns. Imagine being able to fully customize every article of clothing in your wardrobe for the same cost as mass-produced items. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18550, ajax_url='/api/hit/ajax/', hits='3')