These Kardashian-approved survival kits are designed for anti-preppers

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Judy is an idiot-proof kit designed for people who struggle with basic emergency planning skills. Like myself. There are two types of people in the world. There are those who create emergency kits stocked with first aid supplies and food. And then there are people like me: The unprepared. I’m not proud of it, but if a natural disaster or a pandemic were to hit my neighborhood—which is increasingly likely, given the state of the world—I would be totally screwed. Read Full Story

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We could turn out-of-use school buses into low-cost mobile COVID test labs

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Designers have made a simple kit that makes a conversion easy. “It’s almost like the Ikea for COVID testing.” In some parking lots across the U.S., long lines of cars now wait each day for drive-through coronavirus tests. But for people who don’t own cars—who often live in the low-income communities that are seeing the worst impacts from COVID-19—it’s harder to access tests. Read Full Story

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When there’s no optometrist for miles, this kit can still fill a prescription

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The USee Vision Kit—a winner of Fast Company’s 2020 World Changing Ideas Awards—helps aid workers in the developing world accurately fit people with glasses. In community centers and schools across Africa, Kevin White sets up tents and helps people in need access eyeglasses instantly. After an initial screening with an eye chart, the now retired Marine hands over his invention, the USee Vision Kit, which lets the patient turn a dial for each eye until they see clearly. After they pick out frames they like, White then finds the right lens in his kit and snaps them into place. It takes only minutes, and the eyeglasses cost around $5 per person. Read Full Story

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This AI camera detects people who may have COVID-19

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Austin-based Athena Security first gained recognition using AI to detect firearms. It’s now tackling another public health threat. With the U.S. lagging other countries in the distribution of coronavirus testing kits, health authorities have had to look to other means of detection, like the infrared ear thermometers used in some countries. And now one Austin-based company says its security cameras use thermal imaging and computer vision tech to detect people who have fever possibly related to the virus. Read Full Story

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The what, why, and how of TikTok’s advertising gold rush

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30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for engaging with younger audiences (such as Gen Z). Brands need to take advantage of both organic content creation and paid advertising. Get started as soon as possible to avoid missing out on the gold rush. For years, Facebook and Instagram ran the social media show. Twitter certainly has its niche, but when it comes to user-generated content—the supposed ‘ Holy Grail ’ of marketing—Facebook and Instagram ruled the roost. However, there’s a new hotshot in town: TikTok. The video-sharing social media platform has certainly been gaining plenty of traction in recent months. This, combined with Instagram’s steadily declining reach and the fact that fewer teenagers are using Facebook than ever before, make TikTok an attractive prospect for global marketers. But what exactly is TikTok? How …

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The best product design of 2020

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See all the honorees of Fast Company’s 2020 Innovation by Design Awards in the Products category. Winner [Photo: Logitech] Logitech G Adaptive Gaming Kit Logitech A $100 kit, featuring an array of buttons and triggers, to enable more than 46 million people with disabilities to play video games Read Full Story

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Fashion makes people with disabilities feel invisible. This designer wants them to stand out

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People at the intersection of disability and queerness struggle to find clothes that reflect who they are. Enter Sky Cubacub. For people with disabilities, it can be hard enough to find garments that fit comfortably. Finding fashionable outfits that allow them to express themselves can be close to impossible. This is a particularly painful reality for those who are gender nonconforming, since clothes are a crucial way to convey one’s identity to the world. Read Full Story

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What are Americans Googling during the coronavirus outbreak? Celebrities and Disney World

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The appetite for information about an illness has never been higher. Here’s what people are asking. Over the past four hours, people across America have been searching for information about what “national emergency” means. This was likely caused by reports earlier today that the White House would declare one. And it did, in a speech by the president Friday afternoon from the Rose Garden. Read Full Story

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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