Apple points out that the App Store’s imitators copy its fee structure

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The company’s third-party study shows that Apple’s 30% commission set an industry standard. But it doesn’t answer bigger questions. Ahead of Tim Cook’s testimony next week at the Senate’s antitrust hearings , Apple has commissioned a third-party study about the fees charged by various marketplaces—from Apple’s own App Store and similar download services to used-car sellers to Sotheby’s. Its overriding conclusion is that Apple’s fee of 30% (cut to 15% for subscriptions after the first 12 months) is in line with that of many other intermediaries who help sell something and collect a fee in return. Read Full Story

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Tim Cook would like to remind you that Apple does not dominate any of its markets

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Tim Cook of Apple and Mark Zuckerberg of Facebook were among the tech CEOs who downplayed their market dominance in front of Congress today. Wednesday’s Congressional antitrust hearing convened the CEOs of four tech-industry titans: Apple, Amazon, Google, and Facebook. And during their testimonies, each CEO was firmly committed to downplaying the size of his respective corporate behemoth. Read Full Story

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Tim Cook’s careful but profitable dance with the Trump White House

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The CEO’s appearance alongside Ivanka Trump this week is a reminder of Apple’s uncomfortably close relationship with an unpopular POTUS. On Tuesday, the Trump White House announced a new solution to the unemployment crisis that sounds as vague and empty as its spokesperson, Ivanka Trump. The “Find Something New” campaign, which consists mainly of an ad and some website links, is meant to inform workers of nontraditional skills training routes to better jobs. The initiative was thrashed on social media as naive and tone-deaf, in light of the 18 million Americans currently out of work in the U.S. And who was sitting right next to Ivanka (on Zoom, anyway) at the announcement of the new initiative? Apple CEO Tim Cook, in yet another cringe-worthy example of Apple’s awkward dance with the Trumps. Read Full Story

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Best Live Chat Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. In addition to the improved customer experience, live chat is also more efficient for your support team. Service reps can’t field more than one phone call simultaneously, but they can handle multiple live chat conversations at the same time. Overall, live chat is fast, effective, and more cost-efficient than any other type of customer communication. In terms of consumer preferences, it ranks higher than phone, email, and social media. Every website needs to have live chat. With that said, there are dozens of different live chat solutions available …

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The Best Website Builders (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success. And to build a great site, you need a great web builder. Assuming of course you are like the vast majority of people with no technical skills. If you do have skills, what are you doing here? Get building! But fret not. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the …

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Best Ecommerce Website Builder

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re interested in selling products or services on the web, you’ll need to find an ecommerce builder to create your online store. But as you’ll soon discover, ecommerce website builders come in all different shapes in sizes. Which one is the best? Continue below to view my buying guide and top recommendations. The Top 7 Options For Ecommerce Website Builders Shopify Wix BigCommerce Squarespace 3DCart Square Online WooCommerce How to Choose the Best Ecommerce Website Builder For You Before you start searching for different ecommerce site builders, you must understand how to evaluate these options. There …

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How to Use Instagram Live for E-Commerce Sales

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Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started. Read on to see how you can get the most out of Instagram Live for e-commerce. Instagram Usage and E-commerce Stats You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags. Is it worth all the hassle? Let’s check out the numbers. According to Hootsuite : One billion people …

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Best Ecommerce Platforms

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage. Despite all the risks, the brand now makes more than half a million dollars a year (averaging around $1,500 per day ). She built her online store using Shopify, one of the best ecommerce platforms on the market. However, there are a ton of different options to choose from depending on what you need. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce …

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

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30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

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