Maximize Return During Tough Times Through Testing

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Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may …

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How to Create 10x Content — Best of Whiteboard Friday

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Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there's just so much in our streams and standing out is so hard, we can't just say, "Hey, I want …

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How to lead when you’re scared too

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An executive at Nomadic Learning says that now that the early adrenaline rush of quarantine—scrambling online classes or remote work, hosting emergency virtual town halls—is wearing off, the next challenge is endurance. There’s a moment in childhood, usually around age 12 or 13, where you realize (to your horror) that your parents actually have no idea what they’re doing. They, like you, are winging it. Read Full Story

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Is it safe to stay in a hotel, cabin, or rental home yet?

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People are itching to get away as cities and states open up. What do you need to know? After nearly three months of quarantine, millions of Americans are ready to travel—an overnight trip, a weekend getaway, a summer sojourn. With states reopening, that’s now possible, with a caveat. Before the coronavirus, few people likely thought twice about staying in a hotel room, rental home, or cabin in the woods. But now, we have to factor in the potential for coronavirus exposure. Even if you’re okay with the travel risks taking you to your destination—plane, train, or automobile—what about the risks of the destination spot itself? Read Full Story

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It’s not just you. The pandemic has made drivers more reckless

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Traffic is better, but drivers are worse–much worse I thought it was just me. After quarantining for months, I took my first drive on the expressway. Chicago traffic is always fast, and always busy. But it felt like people were whizzing by more often, switching lanes recklessly to dart between traffic. Was I just thin skinned, out of practice from driving, and imagining it all? Or was there something else going on? Were people actually driving more dangerously than normal? Read Full Story

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How teachers are emerging as the tastemakers of collaborative technology

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From where they sit, educators can experiment with and decide on the most engaging digital environments. In today’s fast-changing remote environment, virtual presenting is the new way business and education communication is done. When I say virtual presenting I’m referring to when you share your content in-screen during a video call or recorded video, while maintaining the ability to keep your video presence alongside your content and interact with your visuals versus hiding behind them (similar to how your local weather person operates). Read Full Story

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Learn how to design your own video game for free

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Spend your quarantine learning to code with the world’s largest gaming platform. “Learn to code.” It’s been the mantra of the past decade, and for many creatives, a daunting or even pointless prospect . Where do you even start? And who has the time? Well, sheltering in place , and a little help from Unity—the world’s most popular video game engine—may provide these answers! Read Full Story

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