These grown-up shorts will keep you comfortable and cool without looking like you’re at summer camp

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These 9 pairs of shorts are more stylish, comfy, and versatile than your old denim cutoffs. There comes a time in your adult life when a pair of cutoffs just isn’t going to cut it anymore. Not only are they the least sleek option when it comes to looks—but you have to admit that the butt-hugging seams and unforgiving non-stretch fabric aren’t even really comfortable. Fortunately, there are plenty of shorts out there for men and women that feel good and look grown-up that you can add to your summer wardrobe now. Read Full Story

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How to optimize your work-from-home set-up for a remote summer

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To find the most comfortable environment for your remote work routine, try to experiment with different furniture and engaging in some trial and error with the spaces inside your home. I’ve been working from home full time for seven years now as a freelance writer, and over the years, I’ve learned a lot when it comes to optimizing how I work from home—mostly through trial and error. Read Full Story

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How to Understand and Improve CTOR (Click-to-Open Rate)

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Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI , which DMA states comes in at around $58 for every $1 spent. All this aside, your email campaigns won’t mean anything if you don’t harness your click-to-open rate (CTOR). Tracking and optimizing this metric can help you understand how effective your email content is in engaging your customers. It can also help you build strategies to improve your content in the long run. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read. What Is Click-to-Open Rate and Why Is It Important? A click-to-open rate is an equation …

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Editor’s picks: Why T-shirt dresses are our summer work-from-home uniform

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They’re comfortable, casual, and perfect for hot summer days—whether you’re working, playing, or just lounging around the house. There are few things in your summer wardrobe that are more versatile than a T-shirt dress. They’re comfy, they’re polished, and they’re just really damn easy to wear. Whether you’re working from home in a city, a suburb, or far, far away from the rest of humanity, a simple, oversize tee is cool, washable, and looks put-together with zero effort. Throw one over a bathing suit to head to the beach, or pair with sandals to hang out at an outdoor bar. These are the softest, chicest, most flattering we’ve found. Read Full Story

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REI’s new headquarters are like summer camp for grown-ups

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Complete with blueberry bogs and a campfire. In Bellevue’s Spring District, 20 minutes east of Seattle, a new type of workplace is emerging. Designers at the architecture firm NBBJ have meditated on what the ideal office of the future might look like, and have come up with this: streets in the sky, adaptable meeting spaces, and outdoorsy features like blueberry bogs and a campfire. This is the new headquarters for the outdoors company REI. Read Full Story

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Fast Company is hiring an architecture and urban design journalist

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Come work with us! Co.Design , Fast Company ‘s award-winning design news channel, is looking for an intrepid reporter and writer to cover architecture and urban design. You should have daily reporting experience, and you should be a critical thinker who’s as comfortable writing short news posts as you are reporting a 2,000-word feature. This is a full-time freelance position with competitive pay, no benefits. To apply, send your résumé, three clips, and a short note explaining why you’re interested in the job to Co.Design editor Suzanne LaBarre: suzannelabarre at gmail dot com. Read Full Story

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The 7 best brands for sleek, well-designed outdoor furniture

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Ready to upgrade from Ikea and Wayfair? Looking beyond the West Elm cookie cutter? These seven brands will spruce up your backyard with stylish, functional products. When the weather turns from mucky to sunshine, suddenly your backyard and patio are whole new rooms for you to furnish. Outfitting your outdoors can be quite a task. You want comfortable, reliable furniture . . . that can withstand the elements, and look good while doing so. So, why not take the same considerations you do when shopping for inside the house? We’re talking high-quality, design-minded brands that use materials that don’t destroy the earth. And that will last for years to come. Read Full Story

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How to Use Quizzes in Your Marketing Strategy

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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The …

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