These four weighted blankets help ease anxiety and sleeplessness

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Life is stressful. These four weighted blankets, tested by Fast Company editors, can help. 2020 has been an incredibly difficult year and around the world, people are experiencing record levels of stress. Some researchers have observed that that there’s been a spike in sleeplessness—they’re calling it Coronasomnia—which is leading to declines in productivity, shorter fuses, and increased health risks. Unfortunately, it doesn’t look like we’ll be out of the woods anytime soon, so here at Fast Company , we’ve been trying to find ways to manage our anxieties. Over the past few weeks, writers and editors here have been testing weighted blankets, which are designed to help people relax. Read Full Story

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10 ways to get a better night’s sleep in 2021

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From CBD to weighted blankets to noise machines, these products will help you sleep faster, deeper, and longer in 2021. It has not been a good year for sleep. Between a pandemic, social unrest, an election year, and the stresses of working (or learning, or teaching) from home, millions of us are experiencing “ coronoasomnia .” That’s why two months ago, I started to take a CBN tincture, in hopes that it would combat the hours of blue light exposure and heightened holiday-related anxiety that were plaguing my sleep habits. Read Full Story

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COVID-19 antibody tests are here. But can you trust them?

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Antibody tests, which show if someone has successfully fought COVID-19, could help people get back to work. But companies are selling them without FDA approval, leading to questions about their accuracy. Companies usually turn to the firm PeopleG2 to run background checks on employees. Now, they can use PeopleG2 to buy up blocks of COVID-19 tests to see if workers have developed immunity to the disease. Read Full Story

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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Creative testing: Why is the control so hard to beat?

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30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variations with a similar look and feel to the control. So similar-looking ads may also start with a higher IPM. Creative concepts that are visually very different from the control do not share a creative history. IPMs for these variations tend to start near zero. New, “out of the box” visual concepts may require more impressions for Facebook to quantify their performance. High-performance creative is a rare thing for social advertising. In our experience, after spending over $3 billion dollars driving UA across Facebook and Google, usually only one out of twenty ads can beat the “best performing control” (the top ad). If a piece of creative doesn’t outperform the best video, you lose money running it. Losers are …

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Bearaby’s new ombre-hued weighted blankets are a burst of summer

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This limited-edition collaboration will make you think of popsicles by the beach when you’re curled up in the winter. It’s been a strange summer, as most of us have been homebound. So we’ve clung to simple pleasures, like cosy afternoon naps on the couch and fruit pops in the freezer. In a quirky collaboration, two brands have created a collection of popsicle-inspired weighted blankets that will allow us to bring the joys of summer with us as the colder months arrive. Read Full Story

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7 Tips for Creating International PPC Ads

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Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies There are many reasons a marketer or company would want to run international PPC ads in another country. For example, you want to earn more revenue, or your product or service caters to another culture. Or, perhaps you are doing well in your current country but are ready to expand your market. If you’re not entirely sure but want to give it a shot, running ads outside of the country might prove to be lucrative if you can get past the hurdles to developing a successful ad campaign . This article guides …

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These 7 sleep-inducing products are designed to help you drift off

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From white noise to weighted blankets, these products will help you get some much-needed shut-eye Let’s face it: We all could use more sleep—or better sleep, at very least. That’s why we’ve put together a list of go-to products that help us wind down, cozy up, and get some rejuvenating Z’s. Whether you have trouble putting down your phone, keeping cool under the covers, or turning off your brain enough to drift into dreamland, there’s a sleep solution here for you. Sweet dreams. Read Full Story

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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