These Brands Enjoyed the Best ‘Buzz’ in 2019

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When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking first whether respondents have heard of the brand at… Read More » The post These Brands Enjoyed the Best ‘Buzz’ in 2019 appeared first on Marketing Charts .

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These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019

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AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands whose marketing campaigns accounted for the highest share of consumer conversations about the brand in 2019. Marketers and advertisers know that consumers are… Read More » The post These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019 appeared first on Marketing Charts .

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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Who Were the Most Frequent Moviegoers in 2019?

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Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who’s going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association (MPA) has revealed. Last year, more than half (54%) of the population of the US and… Read More » The post Who Were the Most Frequent Moviegoers in 2019? appeared first on Marketing Charts .

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Holiday marketing: Get the data that puts you ahead of the competition

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What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids when the entire family comes together? Sorry, we know you’re a marketer; you don’t have time for that. You’re busy worrying whether you have everything you need so your marketing strategy can ensure the biggest possible chunk of holiday traffic and generate maximum sales. This post investigates seasonal marketing statistics of the past few years and provides some eye-opening insights from SimilarWeb’s …

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2019: The Year of A Trillion Music Streams

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2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More » The post 2019: The Year of A Trillion Music Streams appeared first on Marketing Charts .

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Here Are the Most Loved Brands on Social Media Over the Past Year

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This most loved brands on social media over the past year (H2 2019 through H1 2020) are heavily represented by the Entertainment, Technology and Social Media industries, with a top E-Commerce brand thrown in for good measure. In its latest Brand Passion Report [download page], NetBase looks at expressions of love for brands, via mentions,… Read More » The post Here Are the Most Loved Brands on Social Media Over the Past Year appeared first on Marketing Charts .

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2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

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Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor. Open Rate The average… Read More » The post 2019 Email Benchmarks: Which Industries Performed Well, on Which Days? appeared first on Marketing Charts .

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