These Brands Enjoyed the Best ‘Buzz’ in 2019

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When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking first whether respondents have heard of the brand at… Read More » The post These Brands Enjoyed the Best ‘Buzz’ in 2019 appeared first on Marketing Charts .

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These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019

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AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands whose marketing campaigns accounted for the highest share of consumer conversations about the brand in 2019. Marketers and advertisers know that consumers are… Read More » The post These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019 appeared first on Marketing Charts .

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Here Are the Most Loved Brands on Social Media Over the Past Year

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This most loved brands on social media over the past year (H2 2019 through H1 2020) are heavily represented by the Entertainment, Technology and Social Media industries, with a top E-Commerce brand thrown in for good measure. In its latest Brand Passion Report [download page], NetBase looks at expressions of love for brands, via mentions,… Read More » The post Here Are the Most Loved Brands on Social Media Over the Past Year appeared first on Marketing Charts .

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Women in the US Are Most Impressed with These Brands

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When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even the largest e-commerce brand. Indeed, once again this year Dawn takes the top spot in YouGov’s latest BrandIndex ranking of the brands with the best perception among women. To arrive at its conclusion… Read More » The post Women in the US Are Most Impressed with These Brands appeared first on Marketing Charts .

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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Coursera is one of Fast Company’s Best Workplaces for Innovators

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The education company checks in at position number nine. During the first quarter of every fiscal year, employees at any level at online learning platform Coursera propose ideas to grow the company’s revenue. At 2019’s “Hypergrowth” session, Mario Chamorro, then running the company’s operations in Spain, suggested Coursera focus on the Latin American market. Chamorro was given a small team to carry out his plan. Later that year, the team closed the biggest sale in the company’s history and has grown to 11 people, and the number of Coursera customers in the region has increased by 50%. Read Full Story

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2019’s Most Loved B2C Brands Differ in Online and Offline Conversations

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Nintendo Switch tops the list of most loved brands offline, while American Family is considered the most loved brand online. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 600 US consumer brands across various industry sectors and categories, the rankings of… Read More » The post 2019’s Most Loved B2C Brands Differ in Online and Offline Conversations appeared first on Marketing Charts .

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Who Were the Most Frequent Moviegoers in 2019?

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Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who’s going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association (MPA) has revealed. Last year, more than half (54%) of the population of the US and… Read More » The post Who Were the Most Frequent Moviegoers in 2019? appeared first on Marketing Charts .

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US Online Media Spend in 2019 and the Outlook for 2020

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Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending… Read More » The post US Online Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

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2019: The Year of A Trillion Music Streams

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2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More » The post 2019: The Year of A Trillion Music Streams appeared first on Marketing Charts .

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