The top 5 takeaways from BlackRock head Larry Fink’s 2021 letter to CEOs

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What the giant investment management firm is looking at in 2021: “The climate transition presents a historic investment opportunity.” It has become an annual tradition. For years now, investment management company BlackRock’s CEO Larry Fink writes a letter an annual letter, aimed at other business leaders that is eagerly anticipated by investors, companies—and increasingly—the global sustainability movement. Read Full Story

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How Starbucks plans to make its coffee carbon neutral

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From smarter farming to new varieties, the coffee giant is working on a variety of strategies to end emissions on the farms that produce its beans. If you buy an espresso at Starbucks—brewed in a machine running on renewable electricity—most of the carbon footprint of the drink comes from how the coffee was grown. But by the end of the decade, the company plans to reach its goal of making even the production of its raw coffee beans carbon neutral. Read Full Story

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How to Create an E-Commerce Business Plan

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If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. A lot of people make this process out to be more complicated than it needs to be. When you do it right, creating a business plan doesn’t have to be so difficult. In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan. What is an E-Commerce Business Plan? Have you ever thought about something you wanted to accomplish in your business? You’d likely jot down a few lines discussing strategies, costs, and methods behind the steps you would take to achieve those goals. If you’ve ever done that, you’ve created a basic business plan, and there isn’t too much more to it than that. An e-commerce business plan is a strategy for how your business will work, …

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Only one in five marketers have a strategy in place for optimizing their martech stack

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30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated that they’ve implemented a martech stack strategy, while nearly 60% of respondents are currently working on or developing a strategy. Improving marketing efficiency is the top challenge respondents faced, followed by improving revenue attribution. Data analysis, integrations, and real-time processing are key features that marketers look for when implementing an effective martech stack. Nearly 90% of respondents indicated that they either plan to, or will continue to, invest in their martech stack in the coming year. In January, research-based marketing firm, Ascend2, surveyed nearly 300 marketing professionals to assess how they’re addressing the increasing use of different marketing technologies (martech) within their organizations. The survey, conducted during the week of January 13 th , 2020, was answered by a …

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Shining a light on companies that have achieved carbon-neutrality

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The nonprofit Climate Neutral is one of our World Changing Ideas honorees for 2020. A new label will soon start appearing on products you see in stores: “Climate Neutral Certified.” Climate Neutral, a nonprofit launched in 2019, helps brands measure their carbon footprints, offset them by investing in vetted pollution-capturing projects, and make long-term plans to reduce emissions. Once a company goes through the process, it can print the label on its packaging—a symbol the nonprofit hopes will become as ubiquitous as the USDA organic label. Because calculating a corporate carbon footprint can be a pricey, complex process for brands, Climate Neutral also created a new digital tool to make it simpler. “We wanted to democratize the process of carbon counting and demystify it,” says CEO Austin Whitman. “For many companies, just starting to understand where their carbon emissions come from is a huge step forward.” The group recruited more …

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