These Are the Most “Intimate” Brands in the US in 2020

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After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on survey responses from 3,000 US adult… Read More » The post These Are the Most “Intimate” Brands in the US in 2020 appeared first on Marketing Charts .

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Women in the US Are Most Impressed with These Brands

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When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even the largest e-commerce brand. Indeed, once again this year Dawn takes the top spot in YouGov’s latest BrandIndex ranking of the brands with the best perception among women. To arrive at its conclusion… Read More » The post Women in the US Are Most Impressed with These Brands appeared first on Marketing Charts .

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These Are the Most “Intimate Brands” in the US During COVID-19

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Consumer loyalty is often influenced by how a brand responds during a crisis and without a doubt, the COVID-19 pandemic qualifies as just that. As such, brand agency MBLM has released an updated COVID study, ranking the top “intimate” brands in the US. As with its annual study, brands are ranked based on survey responses… Read More » The post These Are the Most “Intimate Brands” in the US During COVID-19 appeared first on Marketing Charts .

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The 10 Most Valuable Global Retail Brands in 2020

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The world’s most valuable retail brands have experienced 12% growth in brand value this year to reach a total of $1.5 trillion, according to the latest annual rankings [pdf] from BrandZ. Although this growth was considerably less than the 33% growth seen last year (and came before the COVID-19 pandemic has wrought havoc on retail),… Read More » The post The 10 Most Valuable Global Retail Brands in 2020 appeared first on Marketing Charts .

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UX is the top brand differentiator among marketers in 2020

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30-second summary: Bynder commissioned Survata, to conduct an anonymous survey of over 1000 marketing and branding professionals in the US and UK. The goal of the survey was to assess how marketing automation and technology contribute to improved brand awareness and perception. Faster, more efficient content creation is the most effective use of marketing automation. Marketers, by and large, don’t feel that branding can be automated because it produces less brand differentiation and diminishes creativity. Respondents felt the best use of automation for marketing/branding purposes was in creating content more efficiently and faster. Respondents indicated that user experience was the strongest brand differentiator (over brand authenticity and superior product innovation.) About 1/3rd of respondents plan to increase their branded content efforts in 2020. In December 2019, Bynder commissioned independent research firm Survata, to conduct an anonymous survey of over 1000 marketing and branding professionals at organizations in the US and …

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2020 graduates, here’s how to get your free Krispy Kreme dozen doughnuts

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High school and college seniors can get the “2020 Graduate Dozen” (and a mad sugar high) on May 19 without paying a cent. It’s an understatement to say 2020 hasn’t been the best year for most people. But while everyone’s rightfully anxious about the future, those graduating from high school or college this year may feel like they’re facing the most uncertainty out of all of us. Read Full Story

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How brands are creating communities and cultural moments on TikTok

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30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of video per session. Brands are working with creators to promote co-creative content. Marketers need to observe and familiarize themselves with the ecosystem. They need to be authentic, patient, and to find the right creators to work with. The latest of our weekly series of briefings for our peer network on Friday was led by Sam Christie of TikTok. Christie has been at TikTok for two years and is now the West Coast lead for global business solutions at the company. His presentation was packed with insight into how TikTok has grown into a unique platform – ‘the last sunny corner of the internet,’ in his words – which gives users and brands an opportunity to connect in a meaningful …

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How Low Can #1 Go? (2020 Edition)

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Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. It feels like the plight of #1 is only getting worse. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions. Is the #1 listing on Google being pushed even farther down the page? I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. In 2020, over …

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The 2020 SEO Jobs Report

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We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings. Highlights and Key Findings: 1. The mean salary for a US-based SEO professional is $60,548 per year. 2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for SEO pros (mean salary of $72.6k/year). Those located in UT, PA and IL pay the least (mean salary of $48.7k/year). 3. SEOs that know how to code get paid more than those that don’t. Specifically, SEO job postings that require knowledge of a specific programming language have a 7.3% media higher salary compared to similar job postings without a programming language requirement. 4. Companies hiring for …

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