These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020

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Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19 pandemic, the latest GRIT report [access page] shows that the research industry is not expected to emerge from the pandemic unscathed. Indeed, the number of suppliers who are very optimistic about their company has dropped significantly since the pandemic hit.… Read More » The post These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020 appeared first on Marketing Charts .

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Competitive Advantage in a Commoditized Industry

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Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

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How would an SEO agency be built today? Part 1: Consumers and trends

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The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind . The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities. What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO agency in 2020? We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO agency have changed: Consumer and business trends that are emerging and transforming the way people interact. (part one) The current SEO agency business model and its in-depth analysis. (part two) The possibilities ingrained in thinking about what a reshaped SEO agency of 2020 and beyond looks like. (part …

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Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how’s your martech stack looking this year? As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what is possible to measure, innovating past hurdles like new privacy regulations and the deprecation of cookies. It’s one of the things that most energizes me about working in this space — it never stands still. And speaking of not standing still, this is the first newsletter issue that embodies our new Tuesday focus — research. Each …

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Buyers Say Insights Suppliers Need to Up Their Game in Some Key Areas

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In some respects, there’s good news for market research providers, as insight and analytics buyers’ overall satisfaction with them increased last year, from 49% in 2018 to 55% in 2019, per findings from the latest Greenbook Industry Trends (GRIT) report. However, suppliers should not rest on their laurels just yet, as there are still many… Read More » The post Buyers Say Insights Suppliers Need to Up Their Game in Some Key Areas appeared first on Marketing Charts .

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Steering retail into 2021 with digital at the wheel

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30-second summary: The shift to online shopping was already well underway pre-pandemic. Consumers are taking advantage of expanded service offerings to get the products. Customers see digital and in-store as two facets of the same experience. People are looking for brands to deliver instantly on the values they believe in. In the absence of historic data, BI and search insights have become critically important. Now that the holiday buying season is well underway, we’re seeing the extent to which the year of the pandemic—and its unusual consumer trends and behavior—is impacting the retail industry. While some of these trends could revert to historic levels post-pandemic, others will likely change retail into 2021 and forever. The shift to online shopping was already well underway pre-pandemic, although no one could have predicted the speed at which adoption would increase over these past months. As digital accounts for an increasing proportion of purchases, …

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Pfizer’s CEO reflects on a year of discovery and what he thinks critics get wrong about vaccine pricing

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Albert Bourla talks about his employees’ effort to develop a COVID-19 vaccine in record time, Pfizer’s friendly rivalry with Moderna, and what’s next for the pharmaceutical giant. To mark the year since the World Health Organization declared COVID-19 a global pandemic, Pfizer CEO Albert Bourla penned an open letter , reflecting on a year of loss and discovery. He praised his employees and the pharmaceutical industry for its ability to innovate and collaborate. (Pfizer and Germany’s BioNTech received the first authorization for a COVID-19 vaccine in December 2020.) Read Full Story

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CMO Momentum 2020: Innovating during a crisis

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The COVID-19 pandemic has been an unprecedented global event, causing huge uncertainty, economic hardship and shutdowns across the world. In a time of crisis, organisations have little option but to respond. Innovation suddenly becomes a means of survival rather than an optional extra. Four marketing chiefs explain what it’s been like to innovate during a crisis.

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The State of Local SEO Industry Report 2020, Announced

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Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to share with coworkers and clients on: Company infrastructure Local ranking factors Tool & software usage Gaps in the marketplace High ROI strategies and tactics Get the full report! A window in time on local business marketing The data in our …

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The State of Local SEO Industry Report 2020, Announced

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Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to share with coworkers and clients on: Company infrastructure Local ranking factors Tool & software usage Gaps in the marketplace High ROI strategies and tactics Get the full report! A window in time on local business marketing The data in our …

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Best Dropshipping Companies

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same trajectory. Dropshipping makes it possible for anyone to run an ecommerce shop without having to purchase, store, or ship inventory. Essentially, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But in order to do this successfully, you’ll need to find a dropshipping company to handle the logistics of fulfilling orders. Whether you have an existing ecommerce business or you’re new to selling online, this guide will help you find the best dropshipping company for your unique needs. Continue below to learn more about my top recommendations and strategy for evaluating different options. The Top 7 Options For Dropshipping …

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