These 3 backyard speakers can amp up any outdoor occasion

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Light up, cool down, and crank up the volume with these smart outdoor speakers. Feeling nostalgic for the laid-back summer joy of outdoor bars, restaurants, and hangouts? We are, too. But with just a few products, we bet you can make that perfect ~vibey~ spot in your own backyard. Our first recommendation is a firepit . Second, a delectable spread of food and bev. Third, some great tunes. While we can’t cater to your specific playlist preferences, we can recommend a few high-end outdoor speakers that can bring music to your ears. These game changers will add a rich auditory experience to your next adventure outside—whether it’s a backyard campout, an outdoor movie night, or just an al fresco dinner at home. Read Full Story

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The 7 most well-designed Father’s Day gifts of 2020

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Here are Fast Company’s top picks for Father’s Day, from BioLite’s smoke-free firepit to a pair of sustainable running shoes from Allbirds. Whether you want to celebrate dad or just use Father’s Day as an excuse to add a new gadget to your life, we’ve got you covered. From a high-tech outdoor speaker to a new way to make a Caffè Americano at home, here are some of our favorite products that have appeared in Fast Company’ s Recommender section. Read Full Story

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Four surprisingly affordable ways to set up a movie night in your backyard

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Who needs a TV when you can binge Netflix on a 145-inch screen? If you’re looking for an easy way to give your backyard a little oomph and keep yourself entertained this summer as the evenings get longer and slower, you can’t go wrong with an outdoor, at-home theater. And while it is possible to cart your TV outside for the occasional movie night, it’s not practical—and it’s certainly not going to have the “wow” factor of a big-screen projector. Read Full Story

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

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Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust. Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a …

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

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Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust. Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a …

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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How to Get Backlinks in 2020 [Series] - Whiteboard Friday

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Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. …

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How to Get Backlinks in 2020 [Series] - Whiteboard Friday

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Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. …

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How to Choose The Right Technical SEO Agency

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Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise. Google is constantly changing it’s algorithms. If you want the audit done right, you’ll need someone that really knows that they’re doing. Well, I have good news. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. Whether you’re a small business that just needs an audit done right, or a major corporation that needs a complete SEO program, there’s an option for you. Know Your Goals and Desired Outcomes Most people only give technical SEO a second thought …

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What is Geofencing Marketing?

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Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon . With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Then, they can create a virtual barrier or “geofence” in the area. As consumers enter the geofence, they’re sent location-based ads on their devices. Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can …

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