There’s no easy hack to allyship. Here’s what it really takes to support BIPOC

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The host of the Beyond Colorblind podcast says “although well-intentioned, many of these tips for allies are devoid of any substantive understanding of the process of self-discovery you have to go through before you can ‘show up’ in a more authentic way in the lives of your Black friends, family members, and colleagues.” “Hi Will, not sure you will remember me, but you were the first to teach me about white privilege in a way that made me understand it didn’t matter how disadvantaged my background, the color of my skin opened doors that were closed to BIPOC. I wanted to extend my gratitude for your gentle and thoughtful guidance. I hope you are doing well and staying safe during these unprecedented times.” Read Full Story

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What I Found After Experimenting with Google Discover for Two Months

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Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to analyzing Google’s Discover Feed Let me explain what I did and how I did it, to both give you a better understanding of this analysis and point out its gaping limitations. For five days a week, and over the course of two months, I executed all sorts of user …

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The Future of Ubersuggest

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* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day. I didn’t mind it because that’s life and I needed the money. At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business. But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if …

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

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Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not. Many folks use tools, like SEMrush and …

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I run an accelerator. Here are 4 things startups can learn from rejection

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Understanding why a venture capitalist rejects your startup can help founders build better businesses. When I pitched my first startup to angel investors and VCs, I was often told they were concerned that I didn’t have a cofounder. This feedback drove me nuts, because it wasn’t for my lack of trying. I didn’t know many people who had the startup bug back then, and certainly fewer who could afford to work without pay. So I decided to forge ahead alone. Read Full Story

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

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Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere . That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions. The brain is designed to process information in specific ways, and it will react accordingly to certain triggers. If you can optimize your site to include those triggers, you can boost your sales. It’s not always as simple as using certain colors . Psychology, like people, is complicated. Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results. How Psychology Impacts Sales Through Neuromarketing Based on studies of the brain, we know that beauty literally moves us to action . The …

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Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

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Posted by larissa-lacerda From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets. The thrill of jumping to the top of the page was so great that it soon became my passion. But not everything in SEO is so simple (or stable). Soon, methods that had previously brought results were no longer working. With the competition growing increasingly competent and challenging, great results were becoming less frequent. If, like me, you’ve reached that point — don't worry! I’ll show you how I overcame this with a method that I lovingly refer to as “Fast …

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3 ways being a millennial prepared me to be a working parent during the pandemic

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“Many tactics I used as a hustling post-Recession millennial in my twenties and early thirties have become major assets in my ability to be a working-stay-at-home parent during a pandemic.” My first job out of college was as a junior copywriter. We sat in an open bullpen and everyone’s computer screens were visible. Understandably, others grumbled about how much time I spent giggling over the GChat conversations I juggled between projects. But when I was confronted about this behavior, my manager defended me. “She gets all her work done and it’s good,” she said with a shrug. Read Full Story

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SEO Is Not an On/Off Switch — Whiteboard Friday

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Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting …

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