The world’s whitest white is here—and it’s coming to a roof near you

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The paint is capable of reflecting heat back into space. But the whitest paint in the world still isn’t a silver bullet to global warming. We already have the world’s blackest black —a color so dark that looking at it is like looking into a hole in the universe. Now, thanks to a team of scientists, we have the world’s whitest white—a reflective surface so efficient that it can send heat from your rooftop right back into space to save on your air-conditioning bill in the process. Read Full Story

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Marketing in Times of Uncertainty - Whiteboard Friday

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Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. Video Transcription Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. We obviously have a global crisis. It's very …

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Best Reseller Hosting

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Reseller hosting can be extremely lucrative. Whether it’s an add-on to your existing business, a side hustle, or the start of a standalone hosting company, there are plenty of ways to turn a profit in this space. Every website needs a hosting service. White label resellers become that solution for their clients. By renting servers at wholesale rates from web hosting providers and reselling them to other sites, it’s easy to generate a substantial ROI. But it all starts with finding the right reseller hosting company for your needs. Which one is the best? Find out below. The Top 5 Options For Reseller Hosting SiteGround — The Best For Unlimited Sites HostPapa — The Best For Reseller Beginners InMotion — The Best Reseller VPS Plans A2 Hosting — The …

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How to Create the Perfect Business Listing

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Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Did you trust that business enough to check out their website or get in touch with them? Probably not. Business listings give local businesses visibility and boost their online presence. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. The best part? It’s free and doesn’t require any special technical skills. Which Channels Should My Business Be Listed On? You’ve probably noticed there are dozens of platforms that offer business listings. Let’s look at a few of the …

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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How Core Web Vitals Affect Google’s Algorithms

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While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings. Core Web Vitals: What Are They and Why Should You Care? Is this simply another scare tactic by Google to make us revamp everything and get all nervous for a few months? I don’t think it is; I think this will become a serious ranking factor in the coming years — and for a good reason. The good news is you may not even have to do anything differently because you’re already providing a high-quality …

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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How to Use Data Visualization in Your Content to Increase Readers and Leads

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Have you heard of data visualization ? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make numbers and data easily digestible to the reader. Especially when you are trying to distill down complex topics to convert more readers, data can add value and help you make your case. The Benefits of Data Visualization Visuals are a powerful addition to your articles and presentations. Our brains process images at a rapid pace, according to an MIT study . Including visuals in your article not only breaks up the text and gives your reader something else to look at, but also may help them process the information more quickly. Think about it: …

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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10 Small Business Examples of the Best Instagram Bios

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Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users . If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales . To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them. Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. We’ll also include tips for crafting a strong bio and what must-haves to include on your company account. 10 of the Best Instagram Bios for Small Businesses Here are several small-business Instagram bios that hit the mark and why. We’ve also included takeaways you can use for your own company. 1. Ellevest Ellevest is …

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How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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