The versatile Always Pan from Our Place is perfect for chefs with small kitchens and big ambitions—and it’s on sale

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The Always Pan is a fry pan, sauté pan, steamer, skillet, saucepan, and spatula, all in one. Here’s how to buy it on sale. The millennial kitchen aesthetic is all about smart, well-designed products that are ethically made and multi-use for tiny kitchens. No company embodies it quite as well as Our Place , the instantly Instagrammable startup that brought us the Always Pan , a self-claimed replacement for “8 traditional pieces of cookware.” The 10″ pan is deeper than your average fry pan (2.7″) and broad enough to boil unbroken spaghetti (2.6 qt capacity). Add design quirks like a peg and notch for the accompanying beechwood spatula, and removable, stainless steel nesting steamer basket, and the Always Pan is just showing off. With one non-stick Always Pan , Our Place’s do-it-all claims include a: “fry pan, sauté pan, steamer, skillet, saucier, saucepan, non-stick pan, spatula, and spoon rest.” And now, you can get the $145 pan for just $95, with the code “ SUPERSALE ” for Black Friday. Read Full Story

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What is Comparative Advertising?

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Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works An Overview of Comparative Advertising Comparative advertising means directly comparing your product to a rival’s product to show why your item is better. Is it OK to go after another brand like this? Sure. The Federal Trade Commission (FTC) permits companies to use this marketing strategy (within limits, which we’ll talk about) for three reasons: Comparisons encourage healthy competition in the …

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Website Design: The Complete Guide

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Designing a website from scratch can be challenging. But it doesn’t have to be. Years ago, when I first started creating my websites, there weren’t a ton of resources. There were basically two options—learn the basics of website programming languages or hire a designer. The first choice is difficult and time-consuming. The latter is expensive. After a brief attempt of trying to design everything on my own, I ended up spending top dollar on a designer. It was more than I wanted to spend, but I didn’t really have much choice. Today, new website owners have more resources at their disposal. It’s possible to design a professional website without hiring a designer or learning how to code. Sound too good to be true? It’s not. Whether you’re a complete …

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Best Business Security Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s a good idea to set up a business security system before you need it. For too many companies, the decision to make this investment is reactive. Their company’s physical security gets compromised, resources are lost, and employees feel unsafe. A lot of people see cost as a barrier to installing a reliable business security system. That used to be true, but today, there are tons of really affordable solutions. A small shop can set up basic video surveillance for under $300 for the first year. No joke. And the high-end systems cost nothing compared to the losses they prevent. Don’t want to drill holes and run wires? That’s fine. There are DIY wireless systems available for a song. And, with video storage in the cloud, most business owners …

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15 Examples of Great Digital Food Advertisements

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With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull . Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. A simple burger on a plate can become a narrative story about your favorite sports game. In order to create unbeatable food advertisements, you need to focus on high-quality ingredients. Here are a few things to keep in mind when creating a unique food advertisement: Create visually stunning content Use high-quality images Keep the text on the ad short and sweet Use video to capture your audience’s …

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Shopify Vs. Wix

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix , or is it the other way around? Decisions, decisions! As an ecommerce seller, you’ll find yourself making a lot of choices. But out of the plethora of answers you need to figure out, choosing the best ecommerce platform remains the most crucial. More so, when your options have overlapping features. Although Shopify and Wix have overlapping features, Shopify edges forward in the race if you’re specifically looking for ecommerce functionality. Still, it’s a close call between the two that boils down to your intent. Small businesses or brand-conscious entrepreneurs will love Wix with its easy-to-use, cheap features, and greater design flexibility. But if you’re looking for a …

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

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Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere . That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions. The brain is designed to process information in specific ways, and it will react accordingly to certain triggers. If you can optimize your site to include those triggers, you can boost your sales. It’s not always as simple as using certain colors . Psychology, like people, is complicated. Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results. How Psychology Impacts Sales Through Neuromarketing Based on studies of the brain, we know that beauty literally moves us to action . The …

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How to Make a Website in 6 Easy Steps

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Now, that’s a lot of visitors and certainly a lot of money. But what did it take me to achieve this? Taking the giant leap of faith and launching my website. Making a website has gotten much, much easier over the years. It’s cheaper, faster, and more straightforward than ever before. But what do you really need to build a website? Detailed knowledge about web development, web design, and coding? Loads of capital? Not exactly. Don’t get me wrong, it would be amazing if you have the capital and the ability to speak fluent geek, but having a stable internet connection and just an hour or two of your …

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The New Way to Chat With Your Visitors

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Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is …

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Best Managed WordPress Hosting

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I don’t want to think about how my WordPress works, I just want it to work. Before companies get managed WordPress hosting, they are on the hook for making sure their sites are up and running. This involves a ton of seemingly trivial technical tasks that add up. If settings, caching, backups, and updates aren’t continuously handled, WordPress can stop working. When a site goes down, they lose revenue, and spend precious time trying to figure out what’s wrong. This is why I and so many other businesses use managed WordPress hosting. All the technical stuff is managed by the provider, the sites are blazing fast, and WordPress never goes down. In the event that there is an issue, it’s resolved quickly by the managed WordPress hosting support team. …

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The 5 Best Facebook Ad Companies of 2020

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2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion. Plus, according to research : Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, …

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