The United States of America: Can this brand be saved?

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This week, Fast Company will feature an in-depth look at what America’s brand is, how it’s changed over the past four years, and where it needs to go. What is the essence of the American brand? Perhaps our most iconic and enduring symbol is the Statue of Liberty, that great gift from the French, and our de facto welcome sign in New York harbor, welcoming immigrants since 1886 with the famous lines of Emma Lazarus’s poem “The New Colossus”: “Give me your tired, your poor, your huddled masses yearning to breathe free. . .” Read Full Story

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Budweiser’s new beer is shaken like a whipped cream can

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America’s most popular beer brand just broke the golden rule about beer: Never shake it. The smooth sensation of nitrogen bubbles is exactly what makes Guinness Draught and La Colombe draft lattes so irresistible. It’s less the prickly feeling of effervescence than the sheer silk on your tongue, as the bubbles create a whole new texture in the drink. Read Full Story

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How Corporate Branding Translates Into Actual Sales

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When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of corporate branding to help you know how it can drive your business forward, no matter how big or small your business is. What Is Corporate Branding and Why Is It Important? Think of your favorite brand (or one you interact with regularly.) What comes to mind? Do you think of their tagline? The logo? The color palette? The chosen ambassador? These assets, among many others, are what make up corporate branding . Corporate branding is the outward projection of a brand’s mission and culture in colors, logo, tone, and design. A successful corporate brand encompasses an …

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Seth Rogen and Evan Goldberg’s weed brand, Houseplant, is ready to light up America

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The weed is only available in California for now, but with an array of eclectic homeware also on offer, smoke is just the start. In the 2008 film Pineapple Express , Seth Rogen’s character, Dale, is introduced to a new, innovative, cross-shaped joint-rolling design by his dealer, Saul (James Franco). “This is the future,” says Saul. “This is, like, the apex of the vortex of joint engineering. . . . This is it, man. This is what your grandchildren are gonna be smoking. Future. The future . . .” Read Full Story

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Fixing the cracks in America’s foundation

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Our democracy has been under attack from within. Here’s how political scientists say we can strengthen our system for the future. This story is part of Fast Company ‘s “USA: Can This Brand Be Saved?” package, approaching the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at what America’s brand is, how it’s changed over the past four years, and where it needs to go from here. Click here to read the whole series . Read Full Story

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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How to Build Customer Loyalty Through Paid Ad Campaigns

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How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. They’re the ones who spend 67% more on your business than new customers . If you’re introducing a new product or service, they’re also 50% more likely to try it out than new customers. There’s no disputing the value of retaining customers. But how exactly can you do it? Here’s why loyalty matters and how to use your paid campaigns to not just drive sales but also build long-term relationships with loyal customers. Why Customer Loyalty is Important Why exactly does customer loyalty matter so much? After …

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We asked Americans if they’re still proud to be Americans. Here’s what they said

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A new Fast Company-Harris Poll shows Americans are generally a proud bunch, but not without their misgivings. This story is part of Fast Company’s “USA: Can This Brand Be Saved?” package, approaching the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at what America’s brand is, how it’s changed over the past four years, and where it needs to go from here. Click here to read the whole series . Read Full Story

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This new minimalist make-up brand was made for life in quarantine

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Who What Wear’s Katherine Power has a knack for launching brands that resonate with millennial women. With Merit, she’s expanding into clean beauty. There is one good thing that came out of 2020: Many of us were inspired to simplify our lives, using lockdowns to declutter our homes and pare down our wardrobes to our favorite basics. Shouldn’t we do the same with our makeup bags? Read Full Story

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15 Actionable Examples of Fashion Marketing

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From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field. What Is Fashion Marketing? Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it. Fashion marketing is about advertising and promoting fashion to the right market …

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