The unexpected job that every healthcare organization needs

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The disconnect between what healthcare organizations think they’re providing and what patients experience is wildly discordant. It’s time for healthcare to elevate design to the C-suite. So much in healthcare requires an individual to navigate complex systems, using unfamiliar tools while dealing with either mundane or stressful issues. How does a person who has a new condition, who may not understand the language of healthcare, and who may not have the resources to find appropriate care, even get started? Read Full Story

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Alexis Ohanian on what brands should—and shouldn’t!–be saying right now

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Investor and Reddit cofounder Ohanian says now is not the time for brand self-promotion. At the beginning of March, healthcare startup Ro—parent to brands Roman, Rory, and Zero—launched a free tele-health coronavirus risk tool, where people who may be experiencing signs or symptoms of the virus can get an online assessment, that’s reviewed by a physician. The company then connects patients in need with a medical provider for a free consultation. Read Full Story

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Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

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Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them . In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process. What types of questions are searchers asking? How can I do business with you? When thinking about your Google My Business profile and adjustments to your information, the most important element is informing searchers how they can …

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What TikTok teens fooling Trump means for the 2020 election

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Though teenagers on TikTok may have tricked the Trump campaign during its recent rally, the same forces on social media could be used to undermine election integrity in November. The lower-than-expected attendance at President Trump’s rally in Tulsa on June 20 was attributed, at least in part, to an online army of K-pop fans who used the social network TikTok to organize and reserve tickets for the rally as a means of pranking the campaign . Read Full Story

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Hims just went public. What does that mean for the future of healthcare?

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The online pharmacy caters to busy people who don’t have a primary doctor. But we shouldn’t rush to ditch healthcare in its more traditional form. Hims, a heavily branded online pharmacy with a limited range of products, began trading as a public company on Thursday at $17.08 per share. Its price dropped 7% over the course of the day. The company went public through a merger with special purpose acquisition company (SPAC) Oaktree Acquisition Corp, which closed on Wednesday. The deal valued Hims at $1.6 billion. Read Full Story

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Best Video Conferencing Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all video conferencing software is the same. The tools you use to video chat with your friends and family across the across aren’t necessarily the best business communication options. Which video conferencing software is the best for you? I’ll break down my top picks in greater detail below. The Top 6 Options For Video Conferencing Software BlueJeans Cisco Webex Lifesize Whereby RingCentral GlobalMeet by PGI How to Choose the Best Video Conferencing For You As you’re shopping around and evaluating different options, there are certain criteria that must be taken into consideration. Keep these factors in …

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Brands aren’t using the full slate of available first-party data

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30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data. Phone call data was lowest on the list of data sources that inspire confidence. Websites were the number one source of data that marketers used to inform digital marketing strategy, followed by mobile apps and purchase history. Just 26% of respondents listed phone call data as a source that informed their digital marketing strategy. Most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. 92% of respondents …

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Executing A B2B Integrated Marketing Strategy: Who and What’s Involved?

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Some 7 in 10 organizations have implemented integrated marketing to some extent, though it remains challenging for many, according to Demand Gen Report and True Influence’s report [download page] on the state of integrated marketing in B2B. Fielded in July-August 2020, the survey comprised respondents from those parts of an organization found to be most… Read More » The post Executing A B2B Integrated Marketing Strategy: Who and What’s Involved? appeared first on Marketing Charts .

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Why a crisis is the best time to hone your corporate reputation

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“A single crisis under the glare of the spotlight is more effective at getting your message out about who you are and what your organization stands for than a hundred meetings or a thousand speeches.” A crisis, especially one as unforeseen and devastating as the COVID-19 global pandemic, can rock the foundations of an organization. Yet within every crisis lies an opportunity to shape what your organization will become—and how it will be perceived as it emerges from such a challenging time. Read Full Story

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