The ultimate quarantine jeans are here. Just don’t call them jeggings

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Good American’s new jeans are made with serious stretch, and each pair encompasses four traditional sizes. Imagine a pair of jeans that magically adjusted to your body as you wore them day after day, year after year, even as your body changed. After an indulgent holiday meal, they’re not too snug; nor are they too loose on days when you feel your best. It seems like the stuff of a teen movie , but denim startup Good American may have found a way to turn this dream into a reality. Read Full Story

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This body scanner creates custom jeans that fit you perfectly

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Can made-to-order jeans cut down on fashion waste? Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in terms of fabric, style, and fit. Then it sends your unique pattern to a clothing factory, where they make you a custom pair of jeans, perfectly designed to fit your body. Read Full Story

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These are our favorite sweats, leggings, and joggers for fall 2020

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Let’s face it, you’re living in sweats. Add these picks from Outdoor Voices, Lululemon, and Vuori to your rotation. It’s officially been six months of social distancing, working from home, and not really getting out much. That means it’s been six months of getting to wear your favorite leggings and sweats every day. And if you—like me—have a tendency to wear the same thing day after day then you too are due for a new favorite pair of comfy pants. Here are our 10 favorite pairs of soft, cozy, never-take-them off sweats, joggings, and leggings. Read Full Story

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Levi’s wants your old jeans back

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It’s launching a marketplace for secondhand jeans. If you bring an old pair of Levi’s jeans back to one of the brand’s U.S. stores, you’ll get a gift card for as much as $25. Then the company will clean the jeans and sell them in a new online store called Levi’s SecondHand . Read Full Story

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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These pajama sets are so chic, you could get away with wearing them on a Zoom call

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No, matching pajama sets are not just for sleeping in luxury—they’re the perfect at-home outfit for waking hours too. These days, a matching set of PJs can do a lot more than just look put-together while you’re asleep at night. PJs have become the ultimate Friday night in loungewear, the essential work-from-home uniform, and—for better or for worse—even a breezy option for a quick errand or walkabout. No matter how you like to wear your pajamas (no judgment here), we’ve found the coziest, silkiest, softest, chicest sets you can buy now. Oh, and if you do choose to wear your PJs in public, we’ve got a tip: Only wear one half of the set and pair it with jeans or a crisp shirt—that way you only have to get halfway dressed and you can still look put-together. We won’t tell. Read Full Story

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Your new Levi’s will now be part old, recycled Levi’s

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The products use a new material called Circulose, that’s made from reconstituted cotton from old jeans combined with wood pulp. When you wear the newest pair of Levi’s, you’ll also be wearing someone’s old Levis: they’re partially made from old, recycled jeans. They’re also fully circular: When they eventually wear out, they can be recycled again into new material for new jeans, using the same innovative technology, developed by a Swedish startup called Renewcell, that was used to produce them. Read Full Story

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Spending a lot of time in bed? Madewell wants to help you freshen up your sheets

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Madewell’s Parachute line is just as trendy as their clothes, but perhaps a little more relevant to the times… If you don’t feel like putting on a pair of Madewell’s effortlessly chic jeans at this particular moment, we don’t blame you . But how about a set of effortlessly chic sheets? Two brands that we love to love—denim maker Madewell and Parachute, the cool-kid bedding expert—have joined forces to create what we can only describe as a sleep collection that we would want to roll around in all day (good thing we get to, eh?). Read Full Story

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

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Posted by MiriamEllis Image credit: Kenneth Leung , Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each …

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How to Bring Your Best Self to the Online Conference Season

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Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to …

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