The Ultimate Guide to Guest Blogging

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We’ve discussed how you can build authority in your industry through blogging . Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging. Positioning yourself as an authority and well-known name in the industry. Getting exposure (traffic) back to your website. Building backlinks to your website (though this should never be the main focus, as Google frowns on this). With the right kind of content on the top blogs, you can do all three of these things. If you are trying to accomplish either #1 or #2, then you will want to find blogs that have a wide and engaged audience. If you are just trying to accomplish #3, you need to pinpoint blogs with strong root domain authority. You can check this for free using tools like Ubersuggest . Knowing your goals in advance will help you in determining which blogs will be the best for you to submit guest posts to. How to Find Guest Blogging Opportunities The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that fit the following criteria: the content is focused on your niche/industry the audience of the blog will be interested in your industry the blog has engaged readership (posts have been shared socially and commented upon) the blog owner is active on social media (so you know that they will be promoting your work on their site) If you are selling plant seeds, for example, you will want to find gardening blogs with an engaged audience of gradeners. The following should help you find the right kind of guest post opportunities Google Searches Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry. keyword “submit a guest post” keyword “guest post” keyword “guest …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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4 Link Building Campaign Tips That Work

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It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you need more backlinks. Links give context and power to pages that Google considers authoritative. Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those links suck.) But that is exactly the problem– everybody needs links, and everyone campaigns for them. So how on Earth do you get links when half your inbox messages are other people asking you for a link? Many marketers have stopped campaigning because they think link building is“annoying” or “disrespectful.” But you need those links if you want to increase organic traffic. So link building still needs to be a priority. Thankfully, there are a few ways you can campaign for backlinks that are guaranteed to produce results — and avoid annoying people. Here’s why …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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3 Inbound Marketing Trends to Master in 2021

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Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind. One day you’re publishing awesome content and locking it behind a form, and the next day you realize that forms don’t work . It can be tricky, but at the end of the day, you need inbound marketing to grow your business. It’s one of the best ways to drive new leads to your site without paying big dollars for advertising spend. So how do you keep up in such a fast-paced, always-changing, growing environment? There are a few trends that will drive content marketing …

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Should I Outsource My Blog? 5 Questions to Help You Decide

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Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face. If you’re feeling overwhelmed, one of the questions you should ask yourself is “should I outsource my blog?” If so, there’s a few ways to do this. You could split up the work with guest posts , staff bloggers, or outsource your blog completely. The method you select will depend on a couple of things. 1. Your Relationship With Your Readers When you blog, you need …

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The New Way to Blog

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Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. Just take a look at one of my first blog posts that I wrote on August 31, 2005. Here are the first few paragraphs… SEO Made Easy The hardest thing for any site owner these days is getting the search engines to properly list their website. Making a site search engine friendly is the key to the success of search engine optimization. A site must be written in a language that the search engine will recognize such as HTML. In addition, the site must have defined keywords that are going to be used in classifying the …

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Link Building Consulting

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Despite how much SEO has evolved over the years, link building remains one of the most important components in order to rank well in search engines. It’s a simple concept: get as many quality and relevant websites to link back to your content. The difficulty however is in the execution, which involves various skills such as content creation, research, and outreach. All of these things can be time-consuming and hard to pull off. If you need help with your link building strategy, then you may want to look into link building consulting. 6 Ways a Link Building Consultant Can Help Grow Your Business Link building is a key component of SEO, which serves one primary goal: to grow your business. At a business level, you can expect the following benefits when you hire a link building consultant: Better search rankings – Getting more authoritative and relevant websites to link to …

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17 Advanced SEO Techniques for 2020

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This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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19 Advanced SEO Techniques to Double Your Search Traffic

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Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert. That’s what I did! Every day, people use Google to conduct over 3.5 billion searches . In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank on the first pages of Google’s search results, …

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