The B2B Content Marketing Report

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We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered. Our summary findings are as follows: 1. 72% of B2B companies have a blog. Put another way, 28% of B2B companies don’t have a blog. 2. Only 8% of B2B companies solely use their blogs for sharing company-focused, PR-style content. 3. B2B blogs that create education content receive 52% more organic traffic than those that mainly publish content about their company. 4. Only 29% of B2B companies allow comments on their blog posts. 5. 65% of B2B companies use stock …

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B2B Buyers Rely on Vendor Websites for Content

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With B2B buyers reading a reported 13 pieces of content before making a buying decision, it’s clear that content plays a vital role in the buyer’s journey. So, where are buyers finding the content they need? For most buyers of marketing technology, vendor websites have proven to be an important source of content throughout each… Read More » The post B2B Buyers Rely on Vendor Websites for Content appeared first on Marketing Charts .

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How Can You Improve Your B2B Virtual Event’s ROI?

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Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report [pdf] from PathFactory. Here’s a roundup of recent changes, barriers faced and best practices, according to the study. In the aftermath of the COVID-19 pandemic, it’s no wonder that virtual events are a new staple… Read More » The post How Can You Improve Your B2B Virtual Event’s ROI? appeared first on Marketing Charts .

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B2B Content Marketers Getting More Successful in Building Credibility

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Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing Institute (CMI) along with MarketingProfs and ON24 shows that more marketers report this year having achieved… Read More » The post B2B Content Marketers Getting More Successful in Building Credibility appeared first on Marketing Charts .

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B2B Buyers’ Engagement With Digital Content Has Grown During the Pandemic, With Some Behavior Changes

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Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%. So finds PathFactory’s recent report exploring the state of B2B content engagement since the outbreak based on surveys fielded before (January… Read More » The post B2B Buyers’ Engagement With Digital Content Has Grown During the Pandemic, With Some Behavior Changes appeared first on Marketing Charts .

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Does Your B2B Content Target an Active Audience?

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For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study indicates the top job levels, industries and subjects that B2B marketers should focus… Read More » The post Does Your B2B Content Target an Active Audience? appeared first on Marketing Charts .

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Value Drives B2B Content Success, Even As Pandemic Forces Changes

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More than 8 in 10 (85%) B2B content marketers claim their organization’s content marketing has been at least moderately successful over the past year, with one-third saying it has been extremely (5%) or very (26%) successful. The majority of B2B content marketers also say that the pandemic has had a major (25%) or moderate (45%)… Read More » The post Value Drives B2B Content Success, Even As Pandemic Forces Changes appeared first on Marketing Charts .

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