The tech industry exacerbated the housing crisis. Here’s what Google is doing to fix it

{ object.primary_image.title }}

A year ago, Google pledged $1 billion to address the Bay Area housing crisis the tech boom helped cause. How much affordable housing does that build? A year after Google pledged to invest $1 billion toward tackling the housing crisis that the tech industry helped exacerbate in Silicon Valley, the company now expects to help fund more affordable housing than it originally anticipated. While it will still be a fraction of the homes needed in the area, it’s an example of how corporate funding—like the $2.5 billion that Apple has pledged for affordable housing, or the $1 billion pledged by Facebook, or the $500 million committed by Microsoft in Seattle—can be part of the solution to this problem. Read Full Story

Read Full Article on Fast Company

This company signs 99-year leases build permanently affordable backyard houses

{ object.primary_image.title }}

Oby, a worker-owned coop, gives homeowners a constant stream of income, while making sure the small house stays affordable for nearly a century. If you live in the Bay Area, a new coop wants to lease your backyard for the next 99 years. The startup, called Oby (“our backyard”), a spinoff of a company called CoEverything , is taking a new approach to affordable housing: It finds homeowners who are willing to share their backyards, then builds a tiny backyard house, which it rent at rates well below market rate. By making an agreement that lasts even when the main house on the property is later sold, the business model is designed to help create a long-term solution to the area’s housing crisis. Read Full Story

More

Amazon will invest $2 billion in climate tech

{ object.primary_image.title }}

Its new fund, called the Climate Pledge Fund, will invest in companies working on transportation and logistics, energy generation and storage, the circular economy, and agriculture. Nine months after Amazon announced that it planned to become carbon neutral by 2040 , the company is now launching a $2 billion internal venture capital fund to invest in technology to help it reach that goal. Read Full Story

More

Will these modular apartment buildings help the Bay Area handle its housing crisis?

{ object.primary_image.title }}

Several affordable projects in the area are assembling apartments off-site and then simply locking them into place. If they’re successful, it could cut millions of dollars off construction costs and months off building timelines. Building just one affordable studio apartment in San Francisco can cost as much as $600,000 to $800,000—and finishing the building can take as long as six years. A few years ago, Tipping Point Community, a local nonprofit, started searching for a better approach. “We just saw 25, 30 years of work that really wasn’t changing anything, unfortunately,” says Daniel Lurie, founder and board chair of Tipping Point. “And we knew we wanted to try something different.” Read Full Story

More

Supporting Small Business Saturday with 2020-Conscious Marketing

{ object.primary_image.title }}

Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

More

Kaiser Permanente’s Bechara Choucair believes that proper housing is essential to good health

{ object.primary_image.title }}

For making affordable housing a priority at healthcare giant Kaiser Permanente, Bechara Choucair is one of Fast Company’s Most Creative People of 2020. Housing hasn’t traditionally been a component of healthcare. But physician and SVP Bechara Choucair knew it should be. He prompted healthcare giant Kaiser Permanente to create a new, $200-million, impact-investing fund in 2018 to address housing stability and homelessness. “It’s nearly impossible for a person to achieve or maintain good health if they don’t have a stable roof over their head,” Choucair says. In 2019, Kaiser designated $50 million of that fund to Bay Area projects and made another $50 million available as loan capital to develop more affordable housing across all Kaiser Permanente markets in the country. A separate fund was also established to move more than 500 older homeless people in the company’s hometown of Oakland, California, into stable housing. The state of California recently …

More

Mastercard will spend $500 million to expand financial access in Black communities

{ object.primary_image.title }}

Through helping to expand and digitize financial services, Mastercard hopes to tackle historic financial exclusion that the pandemic has exacerbated. Mastercard is pledging $500 million over the next five years to expand financial inclusion for Black individuals and businesses. Through three interconnected initiatives, and with the help of various partners, the financial services company aims to deliver tools and resources to allow many long-excluded African Americans to access affordable financial services and build prosperity. Read Full Story

More

Charlotte may have cracked the code on affordable housing. Here’s how

{ object.primary_image.title }}

A $58 million fund is being used to buy up affordable buildings and keep the rents low. The Lake Mist apartment complex in Charlotte was in danger, and so were its residents. A cluster of two story brick-and-tan buildings near a busy commercial corridor, the 144-unit complex was one of a dwindling number of rental options available to residents making less than the area’s median income. It’s not a public housing development or an official affordable housing project, but Lake Mist, with rents starting around $600 per month, is, de facto, part of Charlotte’s affordable housing stock. But its rents weren’t likely to stay so low for long, and real estate investor Mark Ethridge wanted to do something about it. Read Full Story

More

The 10 Best Adwords Companies of 2020

{ object.primary_image.title }}

Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. If you’re in this position, it’s probably best to outsource your AdWords management. That’s another problem for advertisers? How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company? Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. 1. NP Digital – Best for Driving Revenue Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus …

More

5 Resources to Build Your App Idea

{ object.primary_image.title }}

Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone . That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure. Building an app requires research, hard work, and a willingness to dive in and learn. Luckily, there are tons of resources to get you started—including this guide. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. How to Build Out Your App Idea Like any business, creating an app requires laying the groundwork before launch. Here’s a five-step guide for getting ready to launch your app, …

More

Real-time digital insights & automation: Powering digital marketer’s performance

{ object.primary_image.title }}

30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these challenges head-on: real-time insights and real-time automation. It’s about truly understanding your customer’s need at that moment—even if there isn’t a human on the other end of the interaction. Last year digital marketers wasted on average of 26% of their budgets on ineffective channels and strategies {Rakuten Marketing}. While there are many different reasons and ways in which marketing strategies underperform, I believe there is a common thread woven through many of the campaigns we see today. Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. As consumers evolve, so …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6309, ajax_url='/api/hit/ajax/', hits='2')