The surprising reason why reinventing yourself can make you less happy

{ object.primary_image.title }}

Americans love individualism and freedom, but changing your persona doesn’t always lead to more happiness. Here’s why. You might think twice before you morph into a motorcyclist or entrepreneur or artiste . A new study out of the University of Georgia finds that good ‘ole American reinvention is often a bad idea—because people who reinvent themselves often become less happy. Read Full Story

Read Full Article on Fast Company

The coronavirus will reshape how we build offices—and where we build community

{ object.primary_image.title }}

If you’re working from home most of the time, will you still develop friendships with your coworkers? Like many Americans, while many parts of sheltering in place have been difficult, I have enjoyed not seeing my colleagues as often during the COVID-19 pandemic. Companies see this, too: Many are starting to wonder why they pay so much rent for space that this crisis has revealed might not be necessary. Read Full Story

More

Why diversity efforts might be the next COVID-19 casualty

{ object.primary_image.title }}

Women and people of color fill the jobs that are most often the victims of layoffs. Here’s why letting diversity efforts fall by the wayside could hurt the recovery. Everyone I know from my community, and most that I know from any marginalized community (people of color, women, LGBTQ, differently abled), has heard some form of the two adages, “Last hired, first fired,” and “You have to be twice as good as them to get half of what they have.” In essence, be prepared to do more for less. Read Full Story

More

Watch James Baldwin’s brilliant 1965 speech in which he explored why Black Lives Matter

{ object.primary_image.title }}

The writer’s analysis of “the American dream” and what that meant for the black community is a must-watch today. On February 18, 1965, James Baldwin and William F. Buckley Jr. debated the concept of the American dream at Cambridge University in the United Kingdom. Baldwin and Buckley were polar opposites. Baldwin, an eloquent champion of the humanity of black people, had made it his life’s mission to highlight the nuances of what it was like to be black in a country that was built by, but not for, you. Buckley, a conservative who grew up wealthy, also examined race in his writings, but he often touted the notion that black people were inferior, and championed a new rising of the south (he later changed his views). Read Full Story

More

Saks Fifth Avenue CEO: Department stores have failed customers. Here’s how to fix them

{ object.primary_image.title }}

Retail isn’t dying, says Saks CEO Marc J. Metrick. It just needs to be reinvented. Let’s get this one out of the way—despite all of the headlines, retail isn’t dying. After all, Amazon, the world’s largest company, with a significant web services business, 47 Emmy nominations, and exponential growth, is at its core, a retailer. When people frown upon the industry, more often than not they are thinking of department stores, which have become a “dirty word” in retail. But rather than write them off, we should see this industry as primed for a reinvention. And, while it may sound self-serving, the luxury category is where the resurgence of the American department store can happen. Too broad of a brush has been used to paint this industry, which I have been a part of for 25 years, and it’s time to set the record straight, make the case for our …

More

Creative Diversification — More Hooks and Less Risk for Link Building

{ object.primary_image.title }}

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. This opens up your "journalist pool" and gives you a ton more people to outreach to with a potential interest in your piece. What is creative diversification? Creative diversification is how you …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=175, ajax_url='/api/hit/ajax/', hits='3')