The solution to our COVID-19 testing dilemma: Lots of different kinds of rapid tests

{ object.primary_image.title }}

We need COVID-19 testing that returns results within minutes, and we need a lot of them. The best path is developing many different tests that use different materials so we don’t strain supply chains. For the U.S. to climb its way out of the coronavirus crisis, experts have said we need a rapid, cheap, and effective COVID-19 test. Currently, our existing testing either takes too long to deliver results, is too expensive to be done frequently, or is too painful, which deters people from going. Many options are some combination of all three. But the key to safely returning to the office or sending our kids to school, especially as we wait for a COVID-19 vaccine, doesn’t lie in just one “perfect” COVID-19 test: We need multiple rapid and affordable tests, from a variety of supply chains. Read Full Story

Read Full Article on Fast Company

This ultra-fast, low-cost COVID test could give accurate results in fewer than five minutes

{ object.primary_image.title }}

The new rapid test from Oxford University could be rolled out by mid-2021. The results for some COVID-19 tests can take days or even weeks to get back to patients because of delays in the system, rendering the tests nearly useless: If someone doesn’t know they have the virus right away, they’re less likely to quarantine themselves and it becomes difficult or impossible for contact tracers to find other infected patients in time to stop the spread of the disease. Rapid tests exist, but aren’t always accurate, and still suffer from supply-chain issues for the materials used to make them. But a new low-cost test in development at Oxford University that can share results in minutes may have solved those problems. Read Full Story

More

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

{ object.primary_image.title }}

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

More

Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

{ object.primary_image.title }}

30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

More

Maximize Return During Tough Times Through Testing

{ object.primary_image.title }}

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may …

More

What Shifts in Product Demand Mean for SEO

{ object.primary_image.title }}

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

More

New study shows digital engagement is key to post-pandemic ecommerce customer retention

{ object.primary_image.title }}

30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

More

Cardlytics’ spend report shows consumer spending beginning to recover

{ object.primary_image.title }}

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

More

Competitive Advantage in a Commoditized Industry

{ object.primary_image.title }}

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6541, ajax_url='/api/hit/ajax/', hits='7')