The six most immersive online art exhibits to explore over the holidays

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Many museums now offer virtual tours. We’ve picked six of the most immersive, so it’ll feel like you’re right there. After a long, difficult year, the holidays are finally here. We deserve some time to relax with loved ones, decompress, and perhaps even take in a bit of culture. As you curl up to read books and get through the movies on your list, you might also consider visiting a couple of art exhibits over the break. Read Full Story

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The fascinating history of luxury design, from hedgehog vases to Chanel bags

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A new exhibit at the Musée des Arts Décoratifs traces the history of luxury—a concept that is evolving before our very eyes. When you think of luxury products, you might imagine an Hermès bag or a Patek Phillipe watch in a glittering window on Fifth Avenue. But the human craving for scarce, beautiful objects is not a modern one—in fact, the new exhibit Luxes at the Musée des Arts Décoratifs in Paris reveals that it goes back to prehistoric times. The exhibit is an anthropological exploration of how perceptions of luxury have changed over time and perhaps more crucially, why people are so drawn to these things. In the end, luxury isn’t just about the frivolous whims of the wealthy; it’s a direct reflection of what a society values, but struggles to obtain. Read Full Story

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Generative Media: The Future of Visual Marketing

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Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

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This stunning high-tech mural uses AR to celebrate badass women in science

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Amanda Phingbodhipakkiya‘s art is immersive and visionary even before you get to its augmented-reality element. Murals are usually decidedly low-tech art. But one going up on a wall in Fort Greene, Brooklyn, is part of what will eventually be a series of 10 augmented reality-enabled murals around the country that aims to highlight research by “badass ladies” in STEM. Read Full Story

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How web-based AR can help retailers boost customer engagement and sales

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30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers. Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day . In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. …

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The B2B Exhibition Industry Remained Grounded in Q3

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Third-quarter data reveals that 2020 continued to be a terrible year for the B2B exhibition industry. This is per findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw a decline of 98.1% over the same quarter in 2019. This decline in the CEIR Total Index — a measurement… Read More » The post The B2B Exhibition Industry Remained Grounded in Q3 appeared first on Marketing Charts .

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The most effective marketers use immersive content

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30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is defined as words, charts, data visualizations, and other content that a reader interacts with or experiences, rather than reads passively. Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. Ceros is an experiential content design platform whose clients include a variety of top-tier organizations like Red Bull, CBRE, and Bloomberg. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code. Ceros recently polled a thousand marketing, PR, and design professionals to better understand how …

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Want to collect fine art? Here’s how to start with just $150

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Spacey Studios–an all new fine art platform–allows you to start collecting pieces for $150. It’s no secret that having collection-worthy art is not a cheap–or even a realistic–endeavor for most of us. Even if you do have the money, if you’ve ever tried to buy art online you know how overwhelming the process is. You almost always find yourself sifting through hundreds of thousands of products that wildly range in price, with no guarantee that the artwork or the artist will be worth the investment. Read Full Story

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Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

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Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B exhibitions,… Read More » The post Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic appeared first on Marketing Charts .

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