The Power of "Is": A Featured Snippet Case Study

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Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers). It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. What are featured snippets? A featured snippet is the box that appears at the top of the search result page that provides information to succinctly and accurately answer your query and cites a website. Why are featured snippets important? A featured snippet is important because it represents an additional SERP feature that you can secure. Usually located at the very top of the results page, featured snippets offer you greater visibility to searchers and can boost brand recognition. Our featured snippet plan of attack Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process 1. Research, research, and more research We spent a great deal of time researching featured snippets. We looked at different ways to find featured snippet opportunities and researched how to optimize our content for them. We also went and saw Kellie Gibson speak on featured snippets volatility . Did we implement everything from what we learned during this discovery phase into our featured snippet strategy? No. Are we perfect at it now after a year and a half of practicing this? No, no, no. We are getting better at it, though. 2. Identify keywords we wanted to target We originally started out focusing on big “head” keywords. These represented terms that had indeterminate searcher intent. The first head term that we focused on was HRIS . It stands for Human Resources Information System — sexy, right? Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It's possible we could have refined our process faster focusing …

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Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

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Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi . Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as " double-dipping ." All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. No more double-dips. Publishers worried because older studies suggested winning featured snippets drove less actual traffic than the "natural" top ranking result. With the new change, winning the featured snippet might actually now lead to less traffic, not more. This led many SEOs to speculate: should you opt-out of featured snippets altogether? Are featured snippets causing …

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Some Featured Snippets may not appear as the top organic result

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If you follow my blog, you’ll know about the latest update to Featured Snippets on Google. An update which most of us probably didn’t see coming. I found that the “Featured” aspect of a “Featured Snippet” had been drastically reduced. While the result was still boxed-in, the ranking position had been demoted. This article explores this update, assessing how far-reaching it was in search results, along with some additional context involving classification. But first, a quick TL;DR : Featured Snippets that don’t appear in the top organic position are of a specific type. They have similar features to Knowledge Panels and trigger for a very small subset of queries. Looking at data for millions of queries across various segments, I was able to find some commonalities among the new Google Featured Snippets. Here’s what I learned. How have some Featured Snippets changed? The change involves some Featured Snippets showing in …

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How Low Can #1 Go? (2020 Edition)

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Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. It feels like the plight of #1 is only getting worse. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions. Is the #1 listing on Google being pushed even farther down the page? I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. In 2020, over …

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

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Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we can often miss crucial points that indicate our pages’ true performance. Being limited to 1,000 rows of data per request and restricted filtering makes data refinement and growth discovery tedious (or close to impossible). SEOs love Google Search Console — it has the perfect data — but sadly, it’s …

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Spot Zero is Gone — Here's What We Know After 30 Days

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Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show. — Danny Sullivan (@dannysullivan) January 22, 2020 Rather than rehash what’s been so eloquently discussed already, I’ll direct you to Dr. Pete’s post if you need a refresher on what this means for you and for Moz. 30 …

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17 Advanced SEO Techniques for 2020

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This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

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Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years …

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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17 Untapped Ways to Find New Content Ideas

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Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So if you want to come up with content topic ideas for blog posts, YouTube videos and podcasts, this list is for you. 1. Use Google Image Tags 2. Facebook Ad Library 3. The Reddit Keyword Research Tool 4. Best By Links Reports 5. The Exploding Topics Tool 6. Scan Blog Comments 7. Competitor’s YouTube Channels 8. Product Hunt 9. Google Analytics Landing Pages Report 10. Ahrefs Content Explorer 11. The Content Relaunch 12. Create Yearly Guides 13. Content Swipe File 14. Google’s Searches Related To 15. Find Super Low-Competition Keywords 16. A/B Rankings Keyword Questions Tool 17. Podcast Titles and Descriptions Bonus #1: Conference Talks Bonus #2: Pinterest Suggest 1. Use Google Image …

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How to Scale Content Creation [New Step-By-Step Guide]

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In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish over 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps Step #2: Create an Organized Content Calendar Step #3: Plan Out Your Content Schedule For The Next 6-8 Months Step #4: Create Outlines For Upcoming Posts Step #5: Write Content Based on Firsthand Knowledge and Experience Step #6: Hire Writers With Actual Experience Step #7: Staff Up Your Content Team Bonus: Repurpose Content Into New Formats Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single step. …

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