The pandemic changed how we evaluate success. This is what to stick with

{ object.primary_image.title }}

Rather than fixating on certain metrics, look at your team’s approaches to communication and complex thinking processes. As coronavirus was unleashed across the world in early 2020, Facebook did something unprecedented: It gave its employees a break. For the first half of the year, the tech giant granted each of its 45,000 full-time staffers an “exceeds expectations” performance review rating, ensuring they all got $1,000 bonuses . Google, for its part, skipped its midyear reviews altogether, and in the fall, promoted twice as many people as it usually does. Read Full Story

Read Full Article on Fast Company

First it was Aunt Jemima and Uncle Ben, now Cream of Wheat is reviewing its mascot

{ object.primary_image.title }}

Parent company B&G Foods says it’s initiated a review of its packaging featuring an illustration of a Black cook. As a rule, brands and marketers rarely choose to take risks. Typically this is limited to types of goofy humor, or the variety of music used in ads, or—as we’ve seen during the pandemic—just the sheer amount of soft piano that can fit in a 30-second spot. But this low-risk tolerance is particularly evident when it comes to social issues. Yes, there are the companies that do lead out front, whether it’s supporting Pride, Black Lives Matter, or staying home during a global health crisis. And it’s these few that set the tone for the rest to feel comfortable following. Read Full Story

More

How the world ran out of a critical technology that powers our cars, phones, and more

{ object.primary_image.title }}

The great semiconductor shortage of 2021 has most impacted automakers, which now rely on chips to build cars. But no company, large or small, is safe from the fallout—and bitcoin is partly to blame. There’s a global shortage in semiconductors, and it’s becoming increasingly serious. The U.S. is currently reviewing its supply of the technology, following a landmark executive order from President Joe Biden. Read Full Story

More

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

{ object.primary_image.title }}

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews and other listings-based content like posts and Q&A.; It’s my hope that sharing this article with your team or your boss will help you get the financial allocations you need for automated listings management, plus generous resources for creative reputation management. Location data + reviews = the big picture …

More

TikTok has a year in review feature, too: Here’s how to get it

{ object.primary_image.title }}

What was your TikTok vibe in 2020? Take a scroll down memory lane and find out. If you really want to look back on this dumpster fire of a year, there’s one way that might bring a smile to your face. TikTok just released its “Year in TikTok” feature that promises to recap the metrics that kept you mesmerized for so many minutes (or hours or days) while you were pinned in by the pandemic. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=16632, ajax_url='/api/hit/ajax/', hits='5')