The NSFW future of OnlyFans, where celebs, influencers, and sex workers post side by side

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Explosive growth has brought an influx of celebs and influencers. But will OnlyFans continue to cater to the adult content creators who put the platform on the map? Vex Ashley began working as a cam girl to pay her way through art school. Whatever reservations she had about being a “little weird goth kid” doing porn melted away as she met other performers online who also had a more alternative approach to mainstream adult content. Read Full Story

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Breaking down President Biden’s data-driven social media strategy

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Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he won the election. But this wasn’t a social media campaign based on flair and instinct: it was tightly driven by social analytics. No-one can better explain how that worked in practice than Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah J. Galvez “I started out like many millennials as a consumer of the internet and social media,” Galvez told us. “I think I started my Twitter account in a computer lab while I was in high …

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Pitfalls of influencer marketing in Russia and how to avoid them

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30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”. In this respect, defining “Russian consumer market” one can safely add 10 million of Belarus’ population, 18 million of Kazakhstan’s and 40 million of Ukraine’s population to 150 million population of Russia itself totaling nearly 220 million of potential users. Pricing itself is a very sensitive issue. In this regard influencer marketing in Russia is still very much “The Wild East”. Rates, especially if creators are contacted by foreign brands directly or through marketplaces, come out of thin air. An international cloud-based web development platform started their first efforts to generate awareness in Russia, using influencer marketing on YouTube as one of their major marketing strategies. The company chose to partner up with mediacube — a YouTube MCN operating in the market since 2015. The primary aim …

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Micro-Influencers’ Engagement Rates Remain Higher Than Others

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Three-quarters of marketers and agencies surveyed for a report [download page] from Upfluencer and Influencer Hub say they intend to have a dedicated budget for influencer marketing this year, with 8 in 10 saying they had increased the amount of influencer content they produced last year. Just last year, a survey by Linqia revealed that… Read More » The post Micro-Influencers’ Engagement Rates Remain Higher Than Others appeared first on Marketing Charts .

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic

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Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness to purchase, media plays a part in influencing consumers’ home improvement purchasing decisions, per data from the TVB. Media ads… Read More » The post Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic appeared first on Marketing Charts .

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The Top Skincare Marketing Tips to Boost Your Beauty Brand

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The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That’s exactly what Skincare by Alana did. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. Step 1: Make Some Skincare Marketing Technical Improvements …

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How to Build an Email Marketing List as Quickly as Possible

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Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing your email list and getting the most out of your leads. 1. Content Upgrades Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post. Why not take advantage of their interest by offering …

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The 8 Best Content Marketing Companies of 2020

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Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020 What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 1. NP Digital – Best for Immediate and Consistent Revenue Growth NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of …

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. While these subjects functioned just like anyone else, they couldn’t feel emotion. The other thing they had in common was they all had trouble with making decisions. Even simple decisions about what to eat proved difficult. While they could describe what they should be …

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