The newest product made from captured CO2 is explosive

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As private space starts booming, the footprint of the industry could become massive. Making the rocket fuel from CO2 could help. When SpaceX launches its Starship rocket, designed to send crew members to the International Space Station, deliver satellites to space, and travel to Mars as early as 2024, each launch will emit an estimated 715 tons of CO2, roughly as much as 10 cross-country flights on a 747. If spaceflight becomes common—and if the rocket is also used for quick trips in place of jets on Earth—it could become a meaningful source of emissions. But rockets can also use zero net carbon fuel. Read Full Story

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How Organizations Can Use Twitter Spaces

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It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. Hot on the heels of launching Fleets , Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms. It’s currently in the private beta phase, but it’s already clear that Spaces could offer numerous benefits to brands when it’s more widely available. Here’s my take on Twitter’s latest feature. What Is Twitter Spaces? If you’ve got your finger on the pulse of social media, you’ve likely heard of a buzzworthy platform called Clubhouse, an ultra-exclusive, invite-only, audio-based social app that’s been a big hit with A-listers and Silicon Valley leaders alike. Users have …

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This carbon-negative hand sanitizer is made from captured CO2

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Across the country, many distilleries are switching from making booze to making sanitizer. Air Co.’s carbon-neutral vodka factory is doing the same. When it launched last year, the New York City-based startup Air Co. made the world’s first carbon-negative vodka —using captured CO2 instead of yeast to make alcohol. Now, in response to the coronavirus crisis, it’s using that same captured CO2 to make hand sanitizer instead. Read Full Story

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10 Content Marketing Trends for 2021 and Beyond

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Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Then there are the platforms themselves that …

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This new running shoe is made entirely from plants

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Many shoes are starting to incorporate recycled plastic. But why use any fossil fuels at all when you can use all-natural ingredients? Shoes made with recycled plastic bottles instead of fossil fuel-based polyester are becoming more common . But a Dutch startup making running shoes argues that it’s better to start with plants. Read Full Story

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Surprise: Your cleaning supplies are full of fossil fuel-based ingredients

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As part of its plan to lower its footprint, Unilever is removing petrochemicals from its home cleaning products. Benzene, a chemical found in crude oil, might also be in your laundry detergent (you might miss it—it’s often in the form of somewhat unpronounceable ingredients such as sodium dodecylbenzenesulfonate). Other petrochemicals are also commonly used to make similar products. But Unilever, one of the world’s largest consumer goods companies, now plans to transition the ingredients in its line of home cleaning products—including dishwashing liquid and laundry detergent—completely away from fossil-fuel-based carbon. Read Full Story

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This cargo ship cuts emissions 90% using an old-fashioned trick: Sails

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Using sails to transport goods? An idea so old it’s new again. The tens of thousands of cargo ships that travel the world’s oceans—carrying everything from jeans and smartphones to cars and bananas—collectively emit more CO2 than most countries. A new ship called the Oceanbird, in development now, is designed to help: With huge, wing-like sails, it runs on wind power, but will be able to cross the Atlantic in less than two weeks, only a few days longer than a ship running on fossil fuels. Read Full Story

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