The newest fake meat startup wants to make the ‘world’s favorite protein’ a plant, not a bird

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The plant-based chicken company Daring is going after the chicken industry—with new investment help from a meat powerhouse. “How much chicken do you get in one order?” I ask Ross Mackay, before it took a solid beat for me to register that his product, of course, is not chicken. It is, in fact, the anti-chicken. As the marketing materials boldly state, it’s “1000% not chicken.” Read Full Story

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These drones can plant 40,000 trees in a month. By 2028, they’ll have planted 1 billion

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We need to massively reforest the planet, in a very short period of time. Flash Forest’s drones can plant trees a lot faster than humans. This week, on land north of Toronto that previously burned in a wildfire, drones are hovering over fields and firing seed pods into the ground, planting native pine and spruce trees to help restore habitat for birds. Flash Forest , the Canadian startup behind the project, plans to use its technology to plant 40,000 trees in the area this month. By the end of the year, as it expands to other regions, it will plant hundreds of thousands of trees. By 2028, the startup aims to have planted a full 1 billion trees. Read Full Story

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Taco Bell was always good for vegetarians—now it’s adding plant-based meat

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Taco Bell’s bean burritos have appealed to vegetarians and vegans for decades, but the chain now is seeing the value in adding plant-based meat to its menu. Long before the Impossible Whopper at Burger King and Beyond Meat chicken at KFC , Taco Bell filled a fast-food gap for vegetarians and vegans with its easy ability to swap beans for beef and its “fresco” style modification, which subs pico de gallo for dairy toppings such as sour cream and cheese. The company even once said it wouldn’t pursue adding plant-based options from Impossible or Beyond, despite growing interest from other fast-food eateries in those menu additions, instead focusing on its own vegetarian offerings that have been available for decades. Read Full Story

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Beyond Meat uses Kevin Hart, Liza Koshy, and Snoop to show there’s no one way to eat less meat

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The brand’s smart strategy uses the personal stories of its celebrity evangelists to pitch health benefits of plant-based eating. When your product or brand is associated with a dramatic lifestyle change, it can be tough to diversify your audience and customers beyond the true believers. Of course, for a lot of brands, the enthusiasm of those fans can be enough to sustain. However, if your goal is to actually change the world, you need to broaden the tent to fit in as many people as possible. Read Full Story

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Beyond Meat is benefiting from the real meat shortage

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But the closure of retail partners like Starbucks and Dunkin’ Donuts presets challenges ahead. As meat shortages continue around the country due to COVID-19 lockdowns shutting down production, at least one company is benefiting: Beyond Meat. The plant-based meat startup’s stock has surged 162% since mid-March, reports CNBC , due partly to meat-production plant shutdowns. Read Full Story

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These plant-based steaks come out of a 3D printer

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Plant-based burgers are one thing, but a fake steak that can convince meat eaters is a much harder accomplishment. Redefine Meat thinks it’s figured it out. Inside a lab in Rehovot, Israel, a 3D printer the size of an industrial refrigerator is busy printing plant-based steaks. Redefine Meat , the startup that developed the technology, sees it as the next step for the world of alternative protein: If companies like Impossible Foods have created plant-based burgers that are meaty enough to tempt omnivores, now the industry wants options for realistic whole cuts of faux meat. Read Full Story

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This company is introducing plant-based protein to a meat-loving nation

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After the U.S., Brazil is the number-two country for meat consumption, but many people are increasingly concerned about health and sustainability. Fazenda Futuro—a winner of Fast Company’s 2020 World Changing Ideas Awards—is addressing that demand. When it comes to plant-based meats, Fazenda Futuro may not be a household name in the U.S. like Impossible or Beyond Meats, but in its native Brazil, it now holds a large chunk of the plant-based market share, producing 130 to 150 tons of that imitation meat every month. “For us, it’s like our obligation, because Brazil has the second-largest meat consumption in the world,” says Marcos Leta, the founder of Fazenda Futuro, which translates to “Future Farm,” and which is the winner of the Latin America regional category in Fast Company’s 2020 World Changing Ideas Awards. Read Full Story

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Ikea’s new ‘plant ball’ is a meatless twist on its classic Swedish meatball

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The new dish has just 4% of the carbon footprint of the original meatball, though it costs the same, and tastes almost identical. Each year, Ikea sells more than a billion meatballs at its in-store restaurants. But the furniture company is now hoping to convince more customers to choose a plant-based version instead. In August, it will launch a new “plant ball” in European stores. U.S. stores will follow in September. Read Full Story

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