The narratives Facebook uses to keep its employees happy are crumbling

{ object.primary_image.title }}

Facebook’s lenient policy toward toxic Donald Trump posts has some of its employees looking at their employer with new eyes this week. When you run a business whose very design lends itself to nefarious—even dystopian—uses, you need a set of carefully crafted narratives to keep your mainly younger, liberal-minded workforce feeling good about coming to work every day. Sometimes the high salaries and wicked perks just aren’t enough. Read Full Story

Read Full Article on Fast Company

How Guild Education is making continuing education a workplace perk

{ object.primary_image.title }}

The company—a winner of Fast Company’s 2020 World Changing Ideas Awards—helps its clients like Chipotle, Disney, and Walmart offer free or reduced higher education to their employees, reducing turnover and helping career advancement. Typically, the narrative is that you have to go to college to get a good job. But what if the job you already have could help you go to college? There are millions of “underskilled workers” across the country, meaning there are job openings out there, but many Americans don’t have the educational requirements necessary to fill them—and the cost of higher education can often make that impossible. Read Full Story

More

How to Use Facebook Business Manager: A Complete Guide

{ object.primary_image.title }}

Want to start using Facebook Business Manager? Wondering how it works for businesses? In this article, you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more. Why Use Facebook Business Manager? The best reason to use Facebook Business Manager is to keep you focused on your work. When you log […] The post How to Use Facebook Business Manager: A Complete Guide appeared first on Social Media Examiner | Social Media Marketing .

More

20 Secrets to Boost Your Facebook Organic Reach

{ object.primary_image.title }}

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

More

How to Choose The Right Facebook Ad Agency

{ object.primary_image.title }}

Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on 12 ads per month. Facebook users watch around 100 million hours of video a day. Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. With such excellent stats, converting visitors into customers should be easy, right? Wrong. You see, there can be various reasons why your Facebook ads don’t convert . One of …

More

What Facebook Watch Means for Marketers

{ object.primary_image.title }}

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a …

More

How to Prevent Facebook Hacks

{ object.primary_image.title }}

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack. How Often Do Facebook Hacks Occur? Unfortunately, Facebook hacks are quite common. According to the New York Post , as many as 160,000 Facebook accounts are compromised each day. Users tend to be more relaxed about security when using social sites like Facebook, leaving them vulnerable to hackers. How does this affect your business page? Facebook allows users to access business accounts through their personal profiles. Every person with admin control over your Page is vulnerable to a Facebook hack that could leave your page open to hacking. Hackers typically gain access to …

More

How to Create the Best Facebook Cover Photos for Your Business

{ object.primary_image.title }}

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it . Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. So what does this tell us? Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand , and generally represent your company. The starting point for …

More

The 5 Best Facebook Ad Companies of 2020

{ object.primary_image.title }}

2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion. Plus, according to research : Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, …

More

The Advanced Guide to Facebook Watch

{ object.primary_image.title }}

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=4245, ajax_url='/api/hit/ajax/', hits='5')