The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting a keyword strategy that accounts for a world in crisis, MozCon Virtual offered up the same caliber of high-quality content as any in-person event we've ever thrown. And we're happy to share that if you missed the conference live, the MozCon 2020 video bundle is now available for your viewing pleasure! Start watching now For $129, you'll gain access to every presentation and speaker deck to watch as many times as you'd like. Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. If you'd like a taste of what this year's video bundle's got cooking, check out Rob Ousbey's talk from this year's event: A Novel Approach to Scraping Websites Throughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion. Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. He found a technique that helped immensely, particularly when traditional tools couldn't do the job — but hadn't seen anyone using the same approach. In this very tactical session, Rob will walk through the steps he's used to extract data from all sorts of sites, from small fry to the giants, and give you the tools and knowledge to do the same. As …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

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Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible . Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and …

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

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Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020 . There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a …

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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Understanding & Fulfilling Search Intent - Whiteboard Friday

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Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going to be uncovering understanding and fulfilling search intent, and this is a really important topic to understand and better prepare your content around. I want you to think about this idea that Google houses the world's …

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Understanding & Fulfilling Search Intent

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Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going to be uncovering understanding and fulfilling search intent, and this is a really important topic to understand and better prepare your content around. I want you to think about this idea that Google houses the world's …

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