The Most Important Reasons to Use a 302 Redirect

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Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts? I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to direct them to a new page for a short period. Simple enough, right? The problem is using the wrong redirect can significantly impact SEO and user experience. This is why getting the redirect right is crucial to your overall digital marketing strategy . So what’s the difference between the types of redirects, and when should you use a 302? Here’s what you need to know. What’s the Difference Between a 302 Redirect and 301 Redirect? A 302 redirect is an HTTP response status code that tells search engines a page has moved, but only temporarily. It then directs users (and search engines) to the new, temporary page. A 301 redirect is a server-side HTTP response status code that tells users and search engines a page has permanently moved, and it won’t be coming back. For users, there’s little difference between the two types of redirects. They get sent to a new (hopefully more useful) page regardless of the redirect type. The core difference between a 302 redirect and a 301 redirect is the amount of time the redirect is in place, but a 302 also leaves something important behind: link equity and page rank. When you use a 302 redirect, the original page usually maintains its Google ranking, so it shouldn’t impact your SEO efforts. However, a 301 redirect causes the original page to lose ranking and can cause it to be deindexed by search engines. According to Google , the main reasons to use a 301 (permanent) redirect are: You’ve changed domains People access your site through multiple URLs You are merging two websites or pages You might also use a 301 redirect when switching from HTTP to HTTPS or when you merge two related pages. Any time you move a page and have no intentions of bringing it back, use a 301. When you use a 301 redirect, the original page is no longer considered by Google, which is the main reason you want to ensure you use the correct type of redirect. Say you’ve spent years establishing a pillar content page to …

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Why Removing Outdated Content Could Save Your Site

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Deleting outdated content on your website can’t be good for its health, right? Don’t be so sure. Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Seriously. Reviving old content can boost rankings. So can removing outdated content. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring the content is as accurate as possible. Let’s go over how to remove outdated content from your website and search engines safely — and why it is crucial to the health of your website and overall digital marketing strategy. What Is Outdated Content? Outdated content is any page on your website that is inaccurate, lacks value, or doesn’t reflect your current brand positioning . Here are a few examples: Discontinued product or service pages Outdated advice Time-sensitive content, like a …

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Here’s What You Should Do When Your Search Rankings Drop

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If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens . Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right. You’re back to square one again, and you have to start all over. Or do you? In my experience, that’s not always the case. My rankings have dropped more times than I can count. At first, I panicked. As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously …

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How to Find and Fix 404 Errors

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Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 errors needs to be a priority. In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them. What Is a 404 Error? A 404 error is a code that indicates a requested page cannot be found. Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories: 100-199 are informational responses 200-299 are success responses 300-399 denote redirects 400-499 …

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How to Handle Temporarily Out-of-Stock Product Pages

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Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I'm not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific: Multiple similar items are out-of-stock at the same time Retailers may not know when they'll be back in stock These products may not stay back in stock for long Demand is high and continuing to rank is critical From an SEO standpoint, it's essential that these pages continue to rank, both …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

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Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content . Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new …

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The 10 Most Important SEO Tips You Need to Know

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A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. With so many SEO techniques , it’s become almost impossible to determine which ones to stick to and which you can safely ignore. Is link building a thing of the past? Should you devote your time and energy to on-page SEO ? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect? And, seriously, what are the truly best SEO tips that’ll lead to results? …

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13 Amazing Free Chrome Extensions For SEO

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Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your SEO. What’s beautiful is that when you combine them all, you’ll have everything you need. So here goes. Extension #1: Keyword Surfer It doesn’t matter if you use Ubersuggest, Ahrefs, or SEMrush… there is one thing that all of those tools have in common. You as a user have to keep going back to them to get the keyword data you need. Wouldn’t it be easier if you can get …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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