The Marketer’s Guide to Gain Brand Mileage on Google Maps

{ object.primary_image.title }}

Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.” Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device. Google Maps actually started as a C++ program at Where 2 Technologies. After making a series of company acquisitions, Google started its desktop web mapping service in 2005. Then. in September 2008, the Google maps mobile app was launched on Android. The application is widely used by commuters for its features like navigation, street view, public transit information, and finding local businesses. In 2013, the app was the most used smartphone app in the world. I’ve written about local business marketing and local SEO before. While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. So, you might have to separately optimize your business listing in a local guide to appear higher in Google Maps results. Your site needs to link up to the mapping app via your API key. Furthermore, you can also display your local inventory and purchase space to appear higher on the Google Maps results. Customers are also able to get real-time traffic times to reach you when you incorporate navigation app capabilities. Let’s get started with Google Maps marketing and drive qualified local traffic to your store even with walking turn-by-turn navigation if you choose. Ensure that your citations are accurate and optimize …

Read Full Article on Neil Patel

How Google Local Guides Improve Visibility

{ object.primary_image.title }}

As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

More

The Definitive Guide to Local SEO

{ object.primary_image.title }}

Local SEO is important. In fact, 46% of all searches on Google are local . That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. And from that search, 72% will visit a store within five miles . These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New …

More

How to Create the Perfect Business Listing

{ object.primary_image.title }}

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Did you trust that business enough to check out their website or get in touch with them? Probably not. Business listings give local businesses visibility and boost their online presence. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. The best part? It’s free and doesn’t require any special technical skills. Which Channels Should My Business Be Listed On? You’ve probably noticed there are dozens of platforms that offer business listings. Let’s look at a few of the …

More

A Beginner’s Guide to Ranking in Google Maps

{ object.primary_image.title }}

Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. Why is …

More

Local SEO Tips for Electric Vehicle Charging Stations

{ object.primary_image.title }}

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines . Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. How to handle your EV charging station Google My Business listings Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local …

More

How to Create Local Services Ads

{ object.primary_image.title }}

Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner. They’re pay-per-lead rather than pay-per-click , meaning you only pay if someone contacts you through the ad. Using these ads means you’re Google guaranteed ; if someone’s unhappy with your work, Google refunds the cost. Ads “rank” based on the number of positive reviews and customers served. Here’s an example. …

More

An Introduction to Yelp Ads for Local and e-Commerce Businesses

{ object.primary_image.title }}

If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews. Here are a few questions to ponder: How can you, as a local business, stand out among your competitors? How can you attract the customer base you want, while also collecting reviews and ratings in one place? Most importantly, how can you interact with consumer reviews to put your business in the best possible light? Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. What is Yelp? A crowd-sourced business …

More

The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

{ object.primary_image.title }}

Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

More

The 6 Best Local SEO Companies of 2020

{ object.primary_image.title }}

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

More

What is App Store Optimization?

{ object.primary_image.title }}

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)? App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=8109, ajax_url='/api/hit/ajax/', hits='7')