Apple’s latest tablets are just a little better. But their emphasis on content creation, AR, and laptop-like utility says plenty about Apple’s future. Some new Apple products have a whiff of “finally” about them. The new MacBook Air , with modern accoutrements such as a Retina display along with an excellent keyboard and a respectable 256GB of storage, for $999? Finally! Read Full Story

Take most of the iPad Pro’s good stuff, put it in a more affordable (though not inexpensive) package, and you have a tablet that makes sense for lots of people. Last year, Apple revived its iPad Air brand and put it on a new iPad. But not that new an iPad. Instead, the 2019 iPad Air was a near-doppelgänger for the previous-generation 10.5-inch iPad Pro. It lacked the latest niceties such as support for the newest Apple Pencil, which clings magnetically to the tablet’s edge and charges as it does so. But at $499, the Air filled a sizable niche: People who wanted something fancier than the $329 basic iPad but weren’t quite ready to splurge on an iPad Pro. Read Full Story

Apple’s Bob Borchers and John Ternus on how Apple’s tablet became a line of tablets—including a new iPad Air that gives the iPad Pro a run for its money. More than most companies, Apple has often seemed reluctant to wax too nostalgic about its past— as if looking back was a hindrance to the more important matter of building the next great thing. But it does sometimes acknowledge milestones as it talks up what’s new. And so CEO Tim Cook prefaced the unveiling of two new iPads at Apple’s virtual product launch event last week with a mention that the iPad turns 10 this year. Read Full Story

If the next iPad keyboard has a trackpad, Apple has a lot of work to do. Rumor has it that Apple will turn the iPad into more of a direct laptop replacement this year by selling a keyboard with a trackpad built in. Read Full Story

A vastly improved keyboard headlines an otherwise minor upgrade. Apple has vanquished the troublesome butterfly keyboard from its laptop lineup with the new 13-inch MacBook Pro . Read Full Story

The firm emphasizes all the benefits and advantages that the new Surface Pro-7 has, provided a comparison with the Macbook Pro, claims to be more accessible and emphasizes its touch screen.

Add to that: two new versions of AirPods, a new HomePod, a wireless charging pad, an iPad with Touch ID embedded into the display . . . and more! Apple hasn’t let the COVID-19 pandemic slow them down. Since the pandemic went global in February, the company has still managed to keep up its pace of product launches. In March Apple released all-new iPad Pros, a new Magic Keyboard with a trackpad for those iPad Pros, and a new MacBook Air , as well as a major iOS update. And just last week Apple introduced its first new iPhone for 2020—the iPhone SE. Read Full Story

Apple’s ambitious, pricey keyboard case is unlike any that came before it—and cries out for the whole iPad Pro experience to get more productity-minded. I have been using an iPad with a keyboard case as my primary computing device since late 2011. Not only have I lost track of how many iPads I’ve owned during that time—the keyboards I’ve attached have been even more innumerable. Read Full Story

More power, lower prices, and a quirk-free keyboard get the crowd-pleasing laptop back to its original recipe for success. But where will the Air go next? Back in 2010, Apple released one of the most practical, likable products in its history: a second-generation MacBook Air that fixed all the notable downsides of the original 2008 version of the wedge-shaped thin-and-light notebook. I bought one and became a happy customer. And I had lots of company: The 13″-screen machine and its successors became the de facto laptop of choice for everybody from college students to Silicon Valley types. Read Full Story

Here’s how to use an iPad like a laptop, wrangle your documents, automate tasks with shortcuts, and more. Every year, the idea that the iPad is insufficient as a productivity device becomes staler. Read Full Story